http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 18:25:36 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/12/youtube-redesign-highlights-personalized-video-channels.html Mon, 05 Dec 2011 14:30:57 +0000 The new-look website features customizable feeds, recommended content and integration.]]> http://www.psfk.com/2011/11/little-printer-generates-mini-newspapers-of-curated-content.html Wed, 30 Nov 2011 13:05:24 +0000 London design studio BERG's new device prints your updates onto paper strips.]]> http://www.psfk.com/2011/10/netflix-lost-800000-subscribers-in-third-quarter-headlines.html Tue, 25 Oct 2011 16:30:45 +0000 The on-demand movie and television provider has been losing subscribers since it changed its plans and raised prices in July.]]> http://www.psfk.com/2011/04/24symbols-aims-to-become-the-spotify-for-e-books.html Mon, 11 Apr 2011 17:06:18 +0000 A streaming and subscription service for e-books looks to a freemium, cloud-based model to help readers have an easy-to-use, social reading experience.]]> http://www.psfk.com/2009/04/price-hikes-for-print-media.html Tue, 14 Apr 2009 18:36:54 +0000 According to a recent New York Times article, major magazine publishers are considering raising prices on their newsstands and subscription issues. However, the short term benefits may hurt the publications consumer base and reputation in the long run. Magazines are getting desperate to retain revenues during the recession, but considerations of online content pay walls and higher prices are threatening readership numbers, data highly valued by advertisers. A careful balance of readership retention and advertising value is necessary for the long term survival of print media. Subscription prices per issue are barely covering the price to mail the issues andRead more...]]> http://www.psfk.com/2009/04/the-economist-opens-indian-market-through-sms.html Thu, 02 Apr 2009 13:53:15 +0000 The Economist, the international affairs magazine, recently established a market for subscriptions in India through a unique SMS marketing campaign.  The tiny share of The Economist in India’s news media marketplace drove the magazine’s utilization of a miniaturized mobile news update. Every day at 11 a.m. the magazine would issue a free summary of headline news and accompanying links to a new mobile updates channel.  The snippets of interesting stories brought mobile readers to the newsstand, bringing sales up by 15%.  Over the course of the year, The Economist increased circulation in India by 39% and subscriptions by 26%.  CampaignRead more...]]>