http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 11:00:56 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/12/subway-to-offer-2-sandwiches-to-help-recession-weary-shoppers.html Mon, 05 Dec 2011 12:00:01 +0000 The largest sub sandwich franchise in the United States finds another way to reach the cash-strapped consumer group. ]]> http://www.psfk.com/2011/10/subway-goes-high-tech-with-contactless-payment-system-headlines.html Wed, 12 Oct 2011 15:08:30 +0000 The restaurant chain has unveiled a system that will allow customers to pay using smart phones and keychain fobs. ]]> http://www.psfk.com/2011/10/pr2-robot-will-buy-you-a-subway-sandwich-for-lunch.html Fri, 07 Oct 2011 17:14:52 +0000 Robot PR2 can make inferences about what it doesn't know based upon similar objects and its environment.]]> http://www.psfk.com/2011/09/union-square-in-motion-mtas-underground-interactive-installation.html Wed, 28 Sep 2011 17:09:36 +0000 A art project set up in New York's main subway interchange attempts to break commuters out of the frustrating monotony of daily travel.]]> http://www.psfk.com/2011/09/subway-increases-green-quotient.html Tue, 27 Sep 2011 11:10:38 +0000 The sandwich chain had upgraded to brand itself not only as the healthy option, but also the environmentally friendly one.]]> http://www.psfk.com/2011/09/the-future-is-coming-subway-platform-cell-service-starts-tuesday-headlines.html Fri, 23 Sep 2011 15:52:16 +0000 The MTA recently announced that cell service will be available for T-Mobile and AT&T customers on certain NYC subway lines.]]> http://www.psfk.com/2011/09/universal-payment-network-openbucks-lets-you-use-gift-cards-to-buy-digital-goods-online.html Thu, 15 Sep 2011 12:21:44 +0000 The start-up is partnering with brands like Subway, allowing their gift cards to be used to buy from online gaming companies. ]]> http://www.psfk.com/2011/09/can-kafka-subway-billboards-boost-literacy-in-mexico-headlines.html Tue, 13 Sep 2011 12:17:12 +0000 One of Mexico City's largest book retailers has partnered with the transportation authority to place excerpts from a Kafka story in 13 of the city's subway stations.]]> http://www.psfk.com/2011/08/how-to-design-a-better-city-video.html Thu, 11 Aug 2011 12:03:38 +0000 Duncan Jackson and Eoin Billings of Billings Jackson Design speak about their work on bus shelters, rails, urban boundaries and lane identification in cities around the world.]]> http://www.psfk.com/2011/07/browse-and-buy-groceries-while-you-wait-for-your-train.html Tue, 05 Jul 2011 16:57:17 +0000 UK grocery giant tested out a virtual grocery store, the ultimate convenience, on the platforms of Korean public transit.]]> http://www.psfk.com/2011/05/subway-tries-out-upscale-cafe-concept-pics.html Thu, 26 May 2011 12:00:00 +0000 Baked goods and coffee will be on the menu and the decor will consist of lounge-style seating and a crackling fireplace.]]> http://www.psfk.com/2011/05/shakespeare-on-the-subway-video.html Tue, 03 May 2011 14:29:01 +0000 Fed up with exorbitant rents, Brooklyn-based duo Paul Marino and Fred Jones have taken their performances to the subways of NYC. ]]> http://www.psfk.com/2011/04/dumping-subway-cars-to-create-artificial-reefs-pics.html Mon, 18 Apr 2011 15:37:12 +0000 Photographer Stephen Mallon captures the awesome sight of the MTA's popular program to dump old trains into the Atlantic to revitalize marine wildlife.]]> http://www.psfk.com/2011/04/jamming-nyc-illustrates-the-power-of-enabling-simple-interactions.html Fri, 01 Apr 2011 14:35:40 +0000 Industrial design student Hyeonil Jeong has installed a number of noise making devices in New York subways with exhortations for passers by to play the instruments as part of his thesis.]]> http://www.psfk.com/2011/03/transforming-the-transport-topography-of-london.html Wed, 16 Mar 2011 12:26:27 +0000 A new website morphs the iconic London Underground map based on the time it takes to travel through the subway.]]> http://www.psfk.com/2011/01/how-you-can-use-your-iphone-to-predict-when-your-next-subway-train-arrives.html Tue, 18 Jan 2011 15:48:50 +0000 Tired of not knowing when the next subway train will arrive? A new app named Subway Arrival -- which was developed by native New Yorker and Columbia engineering student Alex Bell -- aims to solve that problem.]]> http://www.psfk.com/2010/12/smile-for-london-cheers-up-the-daily-commute.html Mon, 06 Dec 2010 16:33:56 +0000 A competition to make playful use of newly installed advertising platforms aims to inject some fun into the urban rat race. ]]> http://www.psfk.com/2010/11/100-interviews-gaby-dunn-and-the-art-of-face-to-face-meeting.html Fri, 12 Nov 2010 18:37:56 +0000 Gaby Dunn conducts 100 interviews in a year based on a list of the kind of people she knew existed in New York City and wanted to meet.]]> http://www.psfk.com/2010/10/on-demand-mobile-culture-creation.html Tue, 19 Oct 2010 11:55:44 +0000 Atomic Tom uses iPhones and instrument simulators to create a remarkable subway performance.]]> http://www.psfk.com/2010/07/subway-japan-rolls-out-in-store-hydroponic-lettuce-factories.html Mon, 12 Jul 2010 20:09:08 +0000 A new branch of the sandwich shop will feature a hydroponic vegetable growing station in the middle of the shop.]]> http://www.psfk.com/2010/05/pic-even-more-subway-ad-real-estate.html Wed, 26 May 2010 14:49:58 +0000 An exterior subway ad campaign in New York City demands even more of our attention.]]> http://www.psfk.com/2010/04/pics-the-metropolitan-etiquette-authority.html Thu, 22 Apr 2010 17:51:46 +0000 Artist Jason Shelowitz has created a series of subtle posters that explain common courtesy to New York City subway riders.]]> http://www.psfk.com/2009/10/pic-real-time-status-updates-for-nyc-subway-line.html Fri, 30 Oct 2009 17:13:33 +0000 LCD screens have been set up on the L subway line in New York City which display the exact location of trains on the line, so travelers can better understand how long the wait will be.]]> http://www.psfk.com/2009/10/chicago-cta-x-apple-subsidized-subways.html Wed, 28 Oct 2009 15:30:53 +0000 The city of Chicago is reportedly in talks with Apple to sponsor the renovation and improvement of its North and Clybourn Station. If successful, the city would net four million dollars from the deal, while Apple would maintain primary advertising rights to the station.]]> http://www.psfk.com/2009/03/pic-personalizing-the-mtas-service-cuts.html Tue, 31 Mar 2009 15:38:56 +0000 The MTA is the nation’s largest public transportation agency, serving an estimated 8.5 million people daily, making it an integral part of life for a diverse group of riders from every imaginable socio-economic background. This reality creates an interesting dynamic between commuters who share proximity while waiting at the same bus stop or standing at the same spot on the subway platform at the same time every day. They may not know one another exactly, but a connection exists beyond the level of stranger, regardless of whether smiles, waves or head nods are exchanged. Miranda Purves began to realize these uniqueRead more...]]> http://www.psfk.com/2009/03/improv-everywheres-subway-art-opening.html Thu, 19 Mar 2009 15:50:33 +0000 Improv Evertwhere has posted the details of their fantastic “Art gallery on a subway platform” prank that they put on last October. The public performance group took over a subway station on 23rd street in New York City, and transformed it into a temporary art gallery. They added descriptive placards to existing objects in the station – garbage cans, ads, telephones, drain grates, and walls were all declared “art”, with accompanying detailed descriptions. They also set up a bar, coat check and even had a cellist playing background music. Agents of Improv Everywhere attended the “opening”, dressed up and inRead more...]]> http://www.psfk.com/2009/02/poster-boy-aakash-nihalani-remix-the-moma-collection.html Tue, 24 Feb 2009 15:17:02 +0000 Yesterday morning, on the way to the office, we noticed something was pleasantly different about the Museum of Modern Art’s temporary display inside the Atlantic Avenue subway station. It seems (from the looks of the artwork) that Poster Boy and Aakash Nihalani had worked their magic overnight, and transformed several of the MoMA’s art reproductions into new pieces. Classic works of art were remixed with samples from advertising and cut-outs of other pieces. Aakash Nihalani also spruced up the MoMA’s advertisements and added some nice colored tape boxes in strategic spots around the station. Unfortunately, as of last night mostRead more...]]> http://www.psfk.com/2009/02/pierre-siedels-beijing-subway-photography.html Tue, 03 Feb 2009 10:40:49 +0000 Anyone who has ridden the subway during rush hour in China knows how chaotic and overwhelming it can be as an individual commuter. Shuandjoe point us to the photography of Pierre Siedel, whose recent work “Still / Moving” captures people stopped in the middle of the Beijing subway commute. Pierre Siedel explains the concept behind “Still / Moving”: Being isolated from the rushing crowd, one feels alienated, lonely, detached even abandoned. In this artificial universe, the underground transit bubble stirs the mind to a kind of self-reflection. I thought it would be interesting to explore through photography such absurd placesRead more...]]> http://www.psfk.com/2009/01/while-you-were-sleeping.html Fri, 23 Jan 2009 19:15:12 +0000 Overworked and weary subway riders take note, your furtive attempts to catch some Z’s during your daily commute just might make you famous or infamous as the case may be, thanks to the public photography project Asleep On The Subway. The website aims to build a community around the universal need for sleep and the lengths some people will go to get some.  Judging from the early offerings, some people are more successful in their head nodding efforts than others, but all share the common quest for a little extra shut eye that is extremely relatable. Though we don’t expectRead more...]]> http://www.psfk.com/2008/12/re-imagining-the-nyc-subway-map.html Tue, 23 Dec 2008 14:00:02 +0000 A group of Korean graphic designers called Zero Per Zero have a unique take on the typical subway map of New York City.  Playing on the I Love New York logo, the entire system is visualized as a big heart.  The final design was the 2008 Design For Asia Grand Award Winner for a City Railway System which seems a bit odd considering it’s a remake of an American system, but we certainly applaud the simplicity and beauty of their artistic vision. This playful design actually functions as the map it remixes and on closer inspection, it includes pictorial representations of remarkableRead more...]]>