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super bowl 2013
Work february 10, 2013

Lucy Farey-Jones: The Super Bowl Ad Hangover [Super Bowl 2013]

For the first year, half of Americans will re-watch super bowl ads, so how long is the actual lifespan of one of these spots? Do they linger?

Luxury february 10, 2013

Ian Schafer: Mercedes-Benz Sells Its Soul For A Teaser Ad [Super Bowl 2013]

Even though the car company has released a cheaper model, that is no reason for such a radical departure from its brand identity.

Home february 10, 2013

Mark Mulhern: Why Mercedes Beat Out Other Automakers At This Year’s Game [Super Bowl 2013]

Senior Vice President of BBDO New York praises the car company for a celebrity filled but still surprising ad.

Retail february 10, 2013

Jeremiah Rosen: Why Audi’s Prom-otional Ad Hit The Right Chord [Super Bowl 2013]

President of agency, Campfire, is charmed by the car company's perfect branded coming-of-age story that humanizes the brand.

Cities february 10, 2013

David Rosenberg: Why The Rock Is The Perfect Hero For Milk’s Spot [Super Bowl 2013]

Dairy campaign, which stars the affable super hero, keeps its commercial short but surprisingly sweet.

Innovation february 10, 2013

Jonathan Isaac: Staples Brings TV’s ‘The Office’ To Life [Super Bowl 2013]

For anyone who has ever been paid to sit at a desk and pretend they’re a grown-up, this fake Dunder Mifflin ad for the brand's online division will strike a chord.

Sustainability february 10, 2013

Oliver Egan: Why Coke’s Crowdsourced Commercial Fell Flat [Super Bowl 2013]

The soda giant misses the mark this year by worrying too much about social media, and not enough about storytelling.

Home february 10, 2013

Alain Sylvain: Did Jeep’s Sappy Spot Go Too Far? [Super Bowl 2013]

What are the limits for a brand when attempting to seek sympathy with viewers?

Work february 10, 2013

Pepsi Steals Coca-Cola’s Super Bowl Characters In New Ad [Super Bowl 2013]

Cola brand creates a tongue-in-cheek ad in response to their competitor's game day campaign.

Innovation february 10, 2013

Ian Cohen: Did Taco Bell Succeed In Reinventing Grandma? [Super Bowl 2013]

The fast food company shows its viewers another side of the older generation.

Advertising february 10, 2013

Faris Yakob: Volkswagen’s Transformative Driving Experience [Super Bowl 2013]

Some may accuse this ad of mild racism, but the former Chief Innovation Officer at MDC Partners thinks that the underlying concept is quite charming.


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