We wrote last month about the city of Los Angeles winning a court appeal to uphold their ban on new billboards but despite the legislation, many advertisers continue to try and skirt the wording of the law by putting up supergraphics signs instead. Supergraphics are essentially enormous advertisements made mostly out of vinyl that are unfurled and strung over multistory buildings. If any form of advertising can claim to be more obtrusive than a billboard then this might be it. The images which can be bigger than the largest billboards often lie across the face of buildings which can cover windows, [...]
Read more...February 3, 2009
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