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In a Multifaceted World, Brands Should Welcome Hybridity

Understanding Human Truths and Perceptions Are At the Core of Branding

What Brand Strategists Stand to Learn From Carl Sagan and Scientific Thinking

From Literacy Tools to Office Welcome Mats, Brand Essences Begin With the Right Question

Denimheads Get Their Upkeep Altar

By Satisfying Paradoxical Truths, Brands Can Be Immortal

In Age of Micro-Moments, How Strategists Must Constantly Exercise the Muscle of Strategy

Building Brand Loyalty in the Digital Age

There’s No One Surefire Branding Strategy, But You Should Always Make People Care

Questioning Everything and Relating to Users are Key Branding Strategies

SVA Students Created An Analog Social Network Inside WantedDesign

Tiny Signs Lend A Voice To New York’s Lost Objects [Pics]

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