http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 18:25:36 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2009/05/video-moma-ad-art-inspires-life.html Tue, 12 May 2009 20:11:32 +0000 With their takeover of the entire Atlantic-Pacific subway station earlier this year, the MoMA re-imagined the role of art in people’s lives, replacing ads with reproductions of pieces from their permanent collection. By removing the barriers of the museum environment and placing the works in the context of the public sphere, a wider audience was granted access that they otherwise might not have. And while at its core, the effort may have been one giant (repackaged) advertisement for the museum, the end result offered viewers so much more. Now in a new short film directed by Azazel Jacobs titled IRead more...]]>