Tag: targeted advertising
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Making sense of the enormous amount of data and branding potential on Facebook.
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Advertisers and program makers are slowly starting to realize that an older audience is worth targeting.
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What happens when a coupon book full of ad copy and images aimed at middle-American stay-at-home moms ends up...
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The Mindset Media company determines consumers attributes and predicts what ads will interest them.
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This targeted marketing technology offers a more personalized experience using a variety of local data.
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The Czech Republic’s PPF Group is preparing to launch a series of “connected cafes” in...
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