A PSFK Report On
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IDEAS FOR INNOVATION
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Intricately Crafted Paper Advertising Briefs Inspired By South African Job Bags
10 september 2014
We Sent Their Briefs Back aims to eradicate the traditional move of sending portfolio and credentials via USB drive
The History And Future Of Account Planning: A Female Perspective
9 may 2014
A panel commemorates the contribution of planners to the business of advertising.
Subway Walls Offer The Perfect Spot For A Petition [Video]
18 december 2013
Agency TBWA installed billboards where people can sign to help fight change.
Stand-Alone Doors Transport Bystanders To Another European City [Video]
1 november 2013
Company SNCF placed brightly colored doors in public places around Paris that enabled people to experience other cities.
Agency Briefs Transformed Into Intricate Paper Sculptures [Video]
26 march 2013
To illustrate their design talent, TBWA in Johannesburg decided to send concept ideas back as various designs that fit the client's needs.
Synchronized Porta-Potties Create Music When In Use [Video]
7 february 2013
Created for Personal Fest, a music festival in Argentina, ordinary-looking toilets were ‘hacked’ to perform a tune together.
A Museum Dedicated To The Internet
17 december 2012
At the Big Internet Museum, created by employees at ad agency TBWA\NEBOKO, you can learn about the history of the web.
International Festival Features Flags Made Of Food [Pics]
16 july 2012
Festival connects to international audience with emblems made of each nation's distinctive cuisine.
GE Showcase Innovation And Technology In China With Online Animated Fables [Video]
16 november 2011
Based on classic Chinese folklore but with a modern twist, they illustrate how stories can inspire future change.
The Digital Harvard: Stats Behind Hyper Island’s Success [Video]
27 april 2011
The creative education institution boasts its results to lure applicants.
Middle Eastern Advertising In A Post-Revolution Context
30 march 2011
Egypt's revolution is a pivotal moment that requires brands to reassess their messaging strategy; how are global agencies acting on this?
Projeqt: A Creative Storytelling Platform
20 october 2010
TBWA's content management system also serves as a tool to allow employees to tell their own story with material spanning multiple platforms.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
Small Leather Pouch Supports Any Travelers' Need For Wi-Fi
How Good Design Can Make You Eat Better
Send Holographic Messages To Your Friends And Family
Leveraging Instagram To Book Hotel Rooms
Platform Helps All Restaurants Source Better Local Food
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
Shell's Concept City Car Gets 107 MPG And Fits In Tight Spots