George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.

Anticipating a booming emergence of 3D HDTV sets in 2010, ESPN has announced the launch of ESPN 3D.

Skype has announced a partnership with LG and Panasonic to create Skype-equipped televisions.

NEC and Soundpower recently debuted a prototype remote that operates without batteries.

Alex Bogusky and John Winsor from CP+B have just launched their new book Baked In, which champions the idea that products and brands that have an intrinsic value will render traditional advertising methods unnecessary.

FOX is hoping to interject some new found value into some of this recycled content by running “live” Twitter commentary from producers and staff during episode rebroadcasts of of popular shows Fringe and Glee.

Fans of three dimensional flicks rejoice, the immersive experience is headed towards home television. Satellite-TV operator British Sky Broadcasting is taking steps to launch an entirely 3D channel in the U.K. sometime next year. It will be the largest push for three dimensional television yet with the company brainstorming content ideas beyond pure “gimmicks.”
Price will initially remain a hurdle for the technology to become widely adopted. To view Sky’s content, expensive 3D ready television sets are necessary. The cost of the subscription service itself has not yet been specified.
3D television shows are nothing new. Ever since NBC’s 1989 Super Bowl [...]

AT&T’s CruiseCast service has emerged out of beta and will now be available to the general public. The service weighs in at $1,299 for the requisite hardware and $28 a month for service, and will allow access to 33 channels of TV, including weather, news, sports, and kid-centric offerings, along with 19 satellite music stations.
[via Engadget]

Over the past decade traditional television content has quickly migrated to our computers and as consumers demand easier access to media, major content providers are clamoring to be ahead of the curve.  Entertainment industry executives met at conference earlier this year hoping not to get caught off guard like the music and newspaper industries, but a dominant solution has yet to surface.  The Future of Television conference, hosted by Digital Media Wire, brought together an impressive collection of speakers who struggled to come to a coherent conclusion.
The business model of TV advertising has struggled to transfer successfully onto the internet [...]

In an alarming but not all too shocking article, the New York Times revealed that the average American adult is exposed to screens (TVs, cell phones, G.P.S.s) for about 8.5 hours a day. In addition, they are subject to 61 minutes of TV ads and promotions a day. Although most of this exposure is from television, computer usage has usurped radio as the second most common medium.
The fact that the number of minutes spent with media is about equal across age groups (with the exception of 45 to 54 year olds, who spend an hour more than others) is a [...]

Recently, a game between the San Diego Chargers and the Oakland Raiders was broadcast live in 3-D to theaters in Los Angeles, New York and Boston.  This is not the first time that the NFL has experimented with 3-D, but only recently has live streaming of 3-D footage become a reality.  Real D, is responsible for powering the in theater 3-D application and has rolled out their system in 1,500 theaters around the world.  While 3-D movies have been around for many years, live events such as rock concerts and circus performances have slowly been creeping into theaters. The demonstration, [...]

What’s inspired the recent influx of fantasy-scifi TV programming? Here in the States, fantasy shows like Heroes, Lost, Battlestar Galactica, and True Blood claim a surprisingly large viewership, while creators continue churning out new pilots and series ideas around the undead and the strange. And in the UK, the trend is even more apparent, with more than a handful of scifi shows slated for the Fall season. The Guardian takes a look at the growth of scifi on UK networks, suggesting today’s audiences are looking for more from their TV shows and characters – high-drama reality shows having upped the [...]

Can’t stop enjoying these:

On Air is an awesome collection of the indents and promos that run between shows – sometimes promoting a feature on MTV, sometimes just running for the sake of it