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Fitness & Sport september 13, 2016

IBM Gave U.S. Open Viewers A New Way Of Watching Tennis

The tournament featured data analysis and captions created by IBM Watson in real time

Technology august 12, 2016

Tennis Drone Helps Players Practice Their Serve

A London-based agency has launched a tennis drone to promote Virgin Active's clubs across the UK

Advertising april 19, 2016

IBM’s French Open Posters Powered By Real-Time Match Data

To make important data easier to grasp, the posters put facts like serve speed into animated context

Innovation june 18, 2015

Tennis Court Boasts Ocean Life as Spectators

Following the Dubai tradition of dreaming big, 8+8 Concept Studio imagines a curved glass dome that may house tomorrow's Wimbledons

Mobile september 6, 2013

Instagram Mosaic Forms A Horizontal Scavenger Hunt

Heineken created the contest to give fans a chance to win free tickets to the U.S. Open Men’s Final.

Technology august 23, 2013

U.S. Open To Debut A Giant Social Media Wall To Engage Fans Worldwide

Digital installation to encourage tennis-enthusiasts to join the conversation online.

Design & Architecture july 2, 2013

IBM Uses Live Data To 3D-Print Wimbledon Souvenir Trophies [Video]

Technology partner at Wimbledon turns real-time data analytics into trinkets, printed every 20 minutes.

Luxury june 24, 2013

12 Stories You Need To Know Today

Pro tennis player to wear Google Glass at Wimbledon, HTC to partner with Robert Downey Junior and Coca-Cola most popular brand on Facebook.

Technology june 3, 2013

Visualizations Map Tennis Ball Patterns During Infamous Matches [Video]

Corona Perspectives gives viewers a visual idea of where the ball landed most and where it had the most impact during the match.

Innovation july 31, 2012

The Siblings That Are Competing For Olympic Gold [Pics]

What would it be like to compete against your own brother or sister in an medal event?

Work june 20, 2012

BBC Promo Features Tennis Players Made Of Typography [Video]

The Wimbledon trailer by Red Bee Media shows the main contenders' characteristics rendered over their bodies in words.

Technology may 31, 2012

High-Tech Tennis Racket Provides Instant Stats To Players [Video]

Nadal demonstrates the Babolat Play & Connect, which hopes to revolutionize the sport.

Advertising december 7, 2011

Bacardi Invites Facebook Fans To Serve Against Rafael Nadal

Compete against the tennis champion in a virtual online video game to raise awareness about responsible drinking.

Gaming & Play november 29, 2011

US Tennis Hopes To Attract New Players With Kid-Friendly Rules

Their new chief marketing officer spearheads a partnership with Nickelodeon.


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