A PSFK Report On
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Immersing Shoppers in Product Experiences to Push Sales [Future of Retail]
2 december 2014
PSFK’s 2015 Future Of Retail Report asks retailers to leverage their physical presence to offer immersive product experiences.
Arctic Driving School Lets Bentley Enthusiasts Test Out Cars In The Wild
30 october 2013
Bentley creates a winter wonderland to showcase their entire line of cars, inviting drivers from all over the world for a test drive.
Lincoln’s New Hybrid Car Is Redefining The Brand’s Identity
12 june 2013
PSFK test drives the new model and learns how the brand is making this vehicle stand out from other luxury, eco-friendly rides.
Why Driving A Range Rover Is About The Spirit Of Adventure
18 february 2013
The average driver of one of the classic off-road vehicles is often also a triathlete, rock-climber or mountain biker.
Uber-Style Service For Test Drives Delivers Cars To Shoppers’ Homes
18 january 2013
Tred allows people to schedule a test drive on their compute and have the vehicle delivered to their house or office.
Virtually Drive A Hyundai Through AR Window Projections [Video]
28 november 2012
The car company offered projected race simulations inside their new i30, allowing people to learn about the vehicle by playing a game.
PSFK Picks: Top Five Apps Of The Week
7 october 2012
Online dating meets daily deals, and an Audi you can drive with an iPad. A roundup of the latest, most fascinating apps we’ve learned about this past week.
MINI Judges People’s Coffee Preference By Their Driving Style [Video]
28 september 2012
'How Do You Drive Your Coffee?' was a test drive geared towards the working people of the Netherlands that linked people's driving with a particular preparation of morning java.
‘Test Drive’ An Audi With An iPad
28 september 2012
The car company commissioned track builders from Slot Mods USA to build a custom course so fans could drive the new quattro in slot car form with an iPad controller.
MINI Opens 10 Traveling Stores Inside Their Cars In Paris [Video]
14 june 2012
DDB Paris outfitted 10 cars with custom signage, brochures and a salesman, allowing people to test drive the vehicles from anywhere in the city.
Cars Used As Game Controllers In A Giant Version Of Pong [Video]
18 april 2012
Test drive event helps brand the Smart Fortwo electric drive as a fun car, not just an eco-friendly car.
Second Shot Photo Report: PSFK At The Scion IQ Press Event In LA
1 september 2011
PSFK visits the launch of Scion's new tiny, urban, 4-door automobile in California.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
Small Leather Pouch Supports Any Travelers' Need For Wi-Fi
How Good Design Can Make You Eat Better
Send Holographic Messages To Your Friends And Family
Hotel Brings Local Foods Directly To Your Room
Platform Helps All Restaurants Source Better Local Food
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
Shell's Concept City Car Gets 107 MPG And Fits In Tight Spots