http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 21:04:32 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/12/how-can-philosophy-play-a-larger-role-in-media-experiences.html Wed, 14 Dec 2011 22:54:22 +0000 Jason Silva's 'The Beginning of Infinity' video series provides a philosophical perspective on the co-evolution of technology and human beings.]]> http://www.psfk.com/2011/11/economist-success-by-the-numbers-headlines.html Tue, 29 Nov 2011 13:18:45 +0000 Business magazine boosts profits after digital subscribers top 100,000.]]> http://www.psfk.com/2011/11/how-the-economist-keeps-publishing-profitably.html Mon, 28 Nov 2011 17:46:25 +0000 The publication's chief executive explains how a mistake transformed his website and why he is relaxed about losing print sales]]> http://www.psfk.com/2011/10/leds-can-save-more-electricity-than-solar-can-produce-headlines.html Tue, 25 Oct 2011 10:00:16 +0000 Saving energy can be easier and more efficient than producing new renewable energy.]]> http://www.psfk.com/2011/08/the-big-mac-index-pics.html Fri, 05 Aug 2011 11:43:54 +0000 The Economist updates their index, which shows the price of a Big Mac in different countries and the GDP per person.]]> http://www.psfk.com/2011/06/economist-magazine-defies-gloom-to-see-profits-rise-10.html Tue, 21 Jun 2011 17:20:19 +0000 With profits up, ad revenue up and sales up, the popular publication has enjoyed another good year despite economic downturn.]]> http://www.psfk.com/2011/01/global-advertising-spending-in-2011.html Wed, 05 Jan 2011 19:18:37 +0000 The Economist offers a forecast for the new year.]]> http://www.psfk.com/2010/09/george-parker-whatever-happened-to-the-paperless-office.html Wed, 15 Sep 2010 10:01:15 +0000 George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK]]> http://www.psfk.com/2010/03/the-benefits-and-challenges-of-superabundant-information.html Thu, 04 Mar 2010 20:44:25 +0000 How do we manage the ever-growing amounts of digital information that are being produced today? ]]> http://www.psfk.com/2009/04/the-economist-opens-indian-market-through-sms.html Thu, 02 Apr 2009 13:53:15 +0000 The Economist, the international affairs magazine, recently established a market for subscriptions in India through a unique SMS marketing campaign.  The tiny share of The Economist in India’s news media marketplace drove the magazine’s utilization of a miniaturized mobile news update. Every day at 11 a.m. the magazine would issue a free summary of headline news and accompanying links to a new mobile updates channel.  The snippets of interesting stories brought mobile readers to the newsstand, bringing sales up by 15%.  Over the course of the year, The Economist increased circulation in India by 39% and subscriptions by 26%.  CampaignRead more...]]>