A PSFK Report On
The New Rules Of Digital Engagement
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IDEAS FOR INNOVATION
EVERY IDEA. EVERY DAY
Animated Typography Brings Ira Glass’ Motivational Speech To Life [Video]
3 february 2014
One cinematographer uses images and words to share a story about perseverance.
Fashion 2.0 Awards Highlight The Best In A Growing Field
8 february 2011
In what started out as a smattering of Iphone apps and interactive campaigns by a few savvy companies, the brave new world of digital media, fashion, and retail has now turned into a viable field all it’s own.
The Gap’s Facebook Places Deal: Free Jeans!
8 november 2010
The retailer's free offer using Facebook Places last week, certainly received attention - but will those free denim recipients become longer-term Gap customers?
Ask The PurpleList: The New GAP Logo
12 october 2010
PSFK asked members of the PurpleList, our network of experts, to provide their views on the news that GAP launched then pulled a new logo for its brand.
This Week in Brand Strategy & Advertising
20 august 2010
PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.
Gill Linton: Why The Gap Sponsorship Of “American Woman” At The Met Doesn’t Make Any Sense
20 july 2010
Gill Linton explores the disconnect between the brand and the "American Woman: Fashioning An American Identity" exhibit.
The Sartorialist And Garance Dore On Social Media In Fashion
18 february 2010
Last night New York-based advertising agency Lume Creative hosted an industry only seminar on social media in fashion featuring two of the biggest names currently in the field.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
Third-Gen VR Could Rewrite How We Connect 'In Person' And Across Virtual Personas
Digital Nomads Are Embracing 'Pod' Living in this LA Co-Working Space
3D-Printed Cheese Wants To Offer Healthier Alternative To Cheese Lovers
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
The Future of Cars Isn't Just Automated, It's 3D-Printed