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The Gap
Work february 3, 2014

Animated Typography Brings Ira Glass’ Motivational Speech To Life [Video]

One cinematographer uses images and words to share a story about perseverance.

Retail february 8, 2011

Fashion 2.0 Awards Highlight The Best In A Growing Field

In what started out as a smattering of Iphone apps and interactive campaigns by a few savvy companies, the brave new world of digital media, fashion, and retail has now turned into a viable field all it’s own.

Technology november 8, 2010

The Gap’s Facebook Places Deal: Free Jeans!

The retailer's free offer using Facebook Places last week, certainly received attention - but will those free denim recipients become longer-term Gap customers?

Sustainability october 12, 2010

Ask The PurpleList: The New GAP Logo

PSFK asked members of the PurpleList, our network of experts, to provide their views on the news that GAP launched then pulled a new logo for its brand.

Mobile august 20, 2010

This Week in Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Work july 20, 2010

Gill Linton: Why The Gap Sponsorship Of “American Woman” At The Met Doesn’t Make Any Sense

Gill Linton explores the disconnect between the brand and the "American Woman: Fashioning An American Identity" exhibit.

Luxury february 18, 2010

The Sartorialist And Garance Dore On Social Media In Fashion

Last night New York-based advertising agency Lume Creative hosted an industry only seminar on social media in fashion featuring two of the biggest names currently in the field.


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