Last week, PSFK and The Guardian presented a Good Ideas Salon at the Soho House in NYC, which focused on the past events, present issues and future possibilities of advertising. Moderated by George Parker of AdScam, the salon was split into two different panels.
The second part of the discussion features Dominico Vitale (Founder, PI&C), Gill Linton (Founder, The Joneses), and Alain Sylvain (Managing Director, RedScout), discussing the importance of creative strategy, the industry’s lack of connection with consumers, the use and over-use of terms such as “the big idea” and “branding”, and accountability.  Watch the discussion below, and see part [...]

Last week, PSFK and The Guardian presented a Good Ideas Salon at the Soho House in NYC, which focused on the past events, present issues and future possibilities of advertising. Moderated by George Parker of AdScam, the salon was split into two different panels.
Part one featured industry veterans Curvin O’ Reilly, Tom Messner (Bonaccolta Messner), and John Garland (Garland/Berjis Consulting), discussing the advent of holding companies, Saatchi & Saatchi, and the fact of the advertising profession remaining the same despite seismic changes to the media landscape. Watch the video of the presentation below, and part 2 here.

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(Pics) Good [...]

Over a month ago in the UK, the Daily Telegraph spurred public furor after the broadsheet newspaper released details of parliamentary official’s botched expenses. MPs had apparently submitted expenses for off-limit items including the cleaning of one Member’s moat. The backlash got so intense that the Speaker of the House was forced to resign – the first to resign in over 300 years.
After this and a number of MPs promising to stand down at the next general election, it looked like everything calmed down but it looks like another British paper is not finished with its hunt. The Guardian [...]

At our Good Ideas Salon in London, Simon Waldman, head of digital at the Guardian, rounded out the day with a great discussion on the future of journalism and how the Guardian is adapting to a rapidly changing industry.
In his talk (which you can watch in full below), Simon presents ways the Guardian has transformed with the upheaval of old media models, choosing to embrace new approaches to storytelling, community building, and information gathering and sharing. Simon argues that the foundations of traditional media have been falling apart for years; the idea of centralized control of information started fading long [...]

This past January PSFK held Good Ideas Salon in London, bringing together the most forward-thinking tastemakers, innovators, and experts from around the world to discuss key areas steering innovation and opportunity. The last panel of the day focused on Good Ideas Through Collaboration, where Colin Nagy (PSFK / Attention) moderated a talk between Pat Connor (BBC), Jeremy Ettinghausen (Penguin), Sophie Howarth (The School of Life), and Simon Waldman (The Guardian).
While the idea of collaboration is nothing new, the way we use it are still being developed and reinterpreted. Jeremy Ettinghausen noted that collaboration is relatively new in relation [...]

A job description for a sales associate at Guardian America reveals the motivation behind the British newspaper’s $30m purchase of Rafat Ali’s great PaidContent.org site last year. The job description suggests that while the publisher has made great in-roads with their online presence in the UK, they feel that the digital media news site will help them break America. The job ad reads:
Guardian America is an emerging online news provider in the US. Guardian America is the US outlet for Guardian News & Media, the UK’s leading liberal voice. Guardian News & Media owns The Guardian and The Observer, two [...]

This past January, PSFK held a Good Ideas Salon in London bringing together the most forward-thinking tastemakers, innovators, and experts from around the world to discuss key areas steering innovation and opportunity.  In addition the the good ideas presented, we wanted to hear what our audience had to say, so we’re doing a series of posts containing feedback and comments from the event sourced from blogs, magazines, and twitter.  We’ve distilled the commentary, now you tell us which is the best idea…
The day ended with a talk from Simon Waldman, head of digital at the Guardian. Simon spoke about the [...]