While the current trend sees print media downsizing in the face of a slowing economy, smaller ad revenues and increasing numbers of readers opting for online content, one Chicago-based startup is taking the opposite stance, viewing this moment as an opportunity to revolutionize the beleaguered industry. The Printed Blog, founded in late 2008 by Joshua Karp, wants to upgrade the traditional model of the newspaper into a user-generated, hyper-localized, scalable version made specifically for the Internet generation, released in hundreds of unique editions across the country twice-daily.
Hardly a short order, but one that Karp and his team feel is [...]
January 13, 2009
The Printed Blog: Bringing Online Content Offline
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