WANT is an interactive (anti) retail experience created by the the University of Washington’s Environmental Design class. The exhibit is designed to make learning about saving money a pleasurable experience. Actual goods are replaced with lookalike objects that preach the benefits of thrift. It’s an interesting subversion, encoding a message at-odds with the inherent nature of the retail environment.
More at Core 77
March 27, 2009
WANT: Fake Retail Encourages Saving Money
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