At the Design by Fire event a few weeks ago, Matt Jones gave a mind-bending presentation on the subject of time.

Silicon Alley Insider reports that several Time Inc. web publications including SI.com, Time.com, CNNMoney.com and EW.com are going to experiment with adding paid content to the mix. Within the next 8 months certain areas of these sites will try out different ways of charging readers to access content. Kind of a surprising move at this moment in time, considering charging for content has historically not done so well. Good luck.
[via Silicon Alley Insider]

Musician and cultural commentator Nick Currie has written a spot-on essay explaining his theory of cultural attention. Similar to the trough theory we posted about yesterday, Currie illustrates how cultural cycles of revival and neglect work, pointing out where in history to look for the next new (old) thing.
He explains a fertile, frontier area of time he calls “The Battlefront”:
The battlefront is the area right at the edge of the goldmine — the place where the acceptable and lucrative revival era meets a time which is currently repressed, neglected, and a-slumber. What’s so interesting about the battlefront is that the [...]

Time has a new ad on New York’s Houston Street which will evolve over the next few weeks with the help of a graffiti artist. Time’s agenny Fallon has commissioned COPE2 to tag the billboard with tags over a four week period culminating with the application of the Time logo and promotional copy.
[Image & Info Via AdRants]