http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 12:00:44 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2005/06/site-visit-nike-id-ad-in-times-square-nyc.html Wed, 29 Jun 2005 11:30:16 +0000 Nike has built a "build your own shoe" promotion in Times Square that allows passersby with cell phones to call a toll-free number and use their dial pad to customize the sneaker they prefer and build it in real time on the sign. Between noon and 1pm, and then 3 and 5pm, customers can pick the color for the laces, swoosh, swoosh, uppers and mid-sole, then customize it with initials or personal tags. They then get an SMS message follow up and a URL where they can purchase it. PSFK went and braved the crowds and stood in Times SquareRead more...]]>