http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 10:30:48 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/10/triple-pundit-one-for-one-makes-consumers-feel-like-philanthropists.html Fri, 21 Oct 2011 15:27:11 +0000 With the buy one give one (BOGO) model, everyday consumers can help improve the lives of those in need.]]> http://www.psfk.com/2011/06/toms-not-just-shoes-anymore-campaign.html Tue, 07 Jun 2011 12:05:04 +0000 TOMS is expanding beyond shoes as it launches the next step in its "One for One" campaign.]]> http://www.psfk.com/2011/03/ed-cotton-giving-is-easier-if-your-brand-has-a-purpose.html Fri, 18 Mar 2011 12:23:45 +0000 What's interesting about TOMS, Innocent, Howies and a few others of their ilk, is that the founders started off by integrating strong values and principles into their organizations.]]> http://www.psfk.com/2010/05/toms-shoes-charity-water-double-your-philanthropy.html Wed, 19 May 2010 16:01:40 +0000 A remarkable collaboration helps fuel two charity projects.]]> http://www.psfk.com/2009/03/toms-shoes-blake-mycoskie-talks-to-psfk.html Tue, 10 Mar 2009 00:42:09 +0000 The one-for-one model isn’t working so well for OLPC, but it’s doing wonders for a small company called TOMS Shoes, which donates one pair of shoes for every pair sold. The shoes have a distinctly traditional look to them (they’re modeled after the traditional Argentinian alpargata, a simple slip-on canvas shoe), but they’ve certainly crossed over into the mainstream. As TOMS preps to launch its most recent design collaboration with Element Skateboards, PSFK talks to founder Blake Mycoskie about where the company came from, and where it’s going. What was your original inspiration for TOMS and how did you turnRead more...]]>