Australasian alcohol company Lion Nathan recently launched their 6 Beers of Separation campaign for their beer, Tooheys Extra Dry. The competition offered young people a chance to meet the person they found most inspiring, attempting to demonstrate the concept of ‘6 degrees of separation’. Entrants were asked to submit a video entry to be considered, and now with four Australian finalists chosen, the microsite is streaming their progress. With eighteen days and $12,000 at their disposal, the finalists must meet with five people, each person intended to move them one step closer to the person they aimed to meet.
Toohey’s Extra [...]
April 14, 2009
6 Beers of Separation
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