Even in our increasingly digital world of iPhones and Blackberrys, there’s something satisfying about a good To-Do list – the kind you write out on actual paper and cross items off of as tasks like “Drink Coffee” and “Fix the Economy” are completed. Or in another form, it’s hard to resist the allure of a Top Ten “fill-in-the-blank” list no matter how mundane the subject matter, both for the minimal commitment it requires of us and its infinitely debatable quality. From organization to utter enjoyment, the list already fulfills many of our most basic needs and now thanks to the [...]

It’s no secret that social media is a driving force in the way big businesses are marketing themselves to consumers. These networking tools create open channels of communication between companies and customers, giving a face to formerly impersonal corporations through employee blogs, Twitter updates and playful Facebook applications. Customers are able to engage with the brands they buy in meaningful ways never before thought possible (or allowable) by sharing their experiences in a variety of ways ranging from feedback and innovations to photos and video.
But simply saying your business uses this methodology doesn’t guarantee instantaneous success. The demographic that is reached [...]

At the same time our country’s economy attempts to right itself, there is growing talk that its future success will rely heavily on environmental technologies, clean energy and sustainable development – changes that are becoming necessary on a large scale and across a number of industries. And while job security is something of an oxymoron these days, Fast Company examines ten green career paths that will provide a level of stability (and dare we say growth) for the coming decade. The list touches on jobs that range from hands on to more intellectual pursuits with details and rationale provided for [...]