Marketers and PR-folk take note, free bike rides just might be the next “pop-up shop” for their universal ability to lure in the general public and it appears retailers are catching on. Topshop and Whole Foods recently gave their customers more reason to turn to the alternative mode of transportation, with two bike-centric store events held in NYC. 
Over the weekend, Anglophiles everywhere took notice when Topshop rolled out their new bicycle club concept, parking a small fleet of blue beach cruisers (decked out with baskets and cupcake stickers) outside their flagship store and making them available for free daily rental [...]

Since when did store openings start looking like Hollywood premieres? Yesterday Topshop, the British retail mega-giant, celebrated the inauguration of their US flagship with a flurry of confetti, paparazzi, and a line of people stretching over a block long, all waiting to get a glimpse of downtown Broadway’s newest addition. Previously, Americans seeking Topshop’s chic and affordable clothing had to wait for a trip to Europe, or order through their highly successful website. As a result of the covetability of Topshops wares, in addition to this difficulty in obtaining them, a certain mystery around the brand was created which more [...]

Racked alerts us to news that UK fashion retailer TopShop was denied a license to open a liquor bar in its forthcoming New York Store. Residents complained that the new store on Broadway didn’t have the zoning requirements to run a bar (with DJ booth). Oh well, the kids will still have to buy their clothes on a Friday night before wearing them out that night.
TopShop
[img via]