http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 11:00:56 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/01/free-topshop-bu.html Thu, 26 Jan 2012 13:01:30 +0000 To promote its new store in Melbourne, the clothing retailer offers shoppers a convenient ride.]]> http://www.psfk.com/2011/11/topshops-personal-shopper-chooses-wraps-and-sends-your-holiday-gifts.html Tue, 08 Nov 2011 19:17:05 +0000 The UK retail brand launches its holiday personal shopper service, assisting busy shoppers by picking out and wrapping individual gifts ready to be shipped out by Christmas Day.]]> http://www.psfk.com/2011/11/mobile-accounts-for-8-of-topshops-online-sales-brand-launches-app-to-optimize-trend-headlines.html Thu, 03 Nov 2011 10:30:30 +0000 "Not much of a surprise" given the retailer's targeted demographic. ]]> http://www.psfk.com/2011/10/topman-opens-a-general-store-pics.html Fri, 14 Oct 2011 11:00:20 +0000 The fashion retailer launches a hip new concept shop for men in London.]]> http://www.psfk.com/2011/09/topshop-pulls-mens-t-shirts-with-dark-messaging.html Thu, 15 Sep 2011 13:52:03 +0000 Store apologises for T-shirts, amid claims that they made fun of domestic violence and compared women to dogs.]]> http://www.psfk.com/2011/08/virtual-fitting-room-uses-augmented-reality-for-trying-on-outfits.html Fri, 12 Aug 2011 14:03:33 +0000 Fashion retailer Topshop has created a virtual fitting area for the new “dress up” collection debuting in its Moscow, Russia store.]]> http://www.psfk.com/2011/08/pop-up-shop-tucked-away-inside-flagship-store.html Thu, 11 Aug 2011 14:21:16 +0000 UK fast-fashion retailer Topshop has created two ‘secret’ limited edition boutiques within its flagship London store in Oxford Circus and Broadway location in New York City.]]> http://www.psfk.com/2011/08/future-of-retail-store-within-a-store.html Thu, 11 Aug 2011 14:00:42 +0000 Merchants and brands are experimenting with new retail approaches within their existing real estate.]]> http://www.psfk.com/2011/08/gentleman%e2%80%99s-shopping-suite-cultivates-leisurely-approach.html Wed, 10 Aug 2011 14:01:41 +0000 A gentleman's club hidden in the back of the Topman store in London creates a leisurely atmosphere for browsing and trying on clothes.]]> http://www.psfk.com/2011/07/topshop-removes-image-of-size-zero-model-from-site-headlines.html Fri, 15 Jul 2011 12:57:46 +0000 Complaints from the Daily Mail and eating disorder groups pressure the clothing retailer to pull out the image of a too-skinny model.]]> http://www.psfk.com/2011/07/topshop-resells-protestors-angst-as-t-shirt.html Mon, 11 Jul 2011 12:51:02 +0000 That the student protests have become 'fashionable' shows the movement risks being neutered by the very forces it is fighting. ]]> http://www.psfk.com/2011/05/topshop-unveils-secret-pop-up-shop.html Wed, 25 May 2011 18:17:09 +0000 Topshop will premiere exclusive design collaborations with a pop up shop hidden away in their stores]]> http://www.psfk.com/2010/09/topshops-bondage-themed-fashion-experiments.html Wed, 22 Sep 2010 10:33:36 +0000 It's interesting to see the boundaries that the fashion company is pushing.]]> http://www.psfk.com/2010/01/taking-it-to-the-screens-discount-clothier-zara-goes-online.html Thu, 21 Jan 2010 20:47:49 +0000 In 2010 it's not enough to just take your message to the streets, you've also got to take it to your customer's screen.]]> http://www.psfk.com/2009/06/brands-go-bike-crazy-in-nyc.html Tue, 23 Jun 2009 14:23:25 +0000 Marketers and PR-folk take note, free bike rides just might be the next “pop-up shop” for their universal ability to lure in the general public and it appears retailers are catching on. Topshop and Whole Foods recently gave their customers more reason to turn to the alternative mode of transportation, with two bike-centric store events held in NYC.  Over the weekend, Anglophiles everywhere took notice when Topshop rolled out their new bicycle club concept, parking a small fleet of blue beach cruisers (decked out with baskets and cupcake stickers) outside their flagship store and making them available for free dailyRead more...]]> http://www.psfk.com/2009/04/topshop-opens-in-nyc.html Fri, 03 Apr 2009 14:48:22 +0000 Since when did store openings start looking like Hollywood premieres? Yesterday Topshop, the British retail mega-giant, celebrated the inauguration of their US flagship with a flurry of confetti, paparazzi, and a line of people stretching over a block long, all waiting to get a glimpse of downtown Broadway’s newest addition. Previously, Americans seeking Topshop’s chic and affordable clothing had to wait for a trip to Europe, or order through their highly successful website. As a result of the covetability of Topshops wares, in addition to this difficulty in obtaining them, a certain mystery around the brand was created which moreRead more...]]> http://www.psfk.com/2009/01/no-bar-at-topshop-nyc.html Thu, 15 Jan 2009 20:43:12 +0000 Racked alerts us to news that UK fashion retailer TopShop was denied a license to open a liquor bar in its forthcoming New York Store. Residents complained that the new store on Broadway didn’t have the zoning requirements to run a bar (with DJ booth). Oh well, the kids will still have to buy their clothes on a Friday night before wearing them out that night. TopShop [img via]]]>