http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 11:00:56 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/psfk-picks-top-five-apps-of-the-week-11.html Mon, 13 Feb 2012 16:12:16 +0000 A roundup of the latest, most fascinating apps we've learned about this past week.]]> http://www.psfk.com/2012/02/toyota-iphone-steering-wheel.html Thu, 09 Feb 2012 12:30:36 +0000 Free app lets you race around flashing your lights and honking your horn to promote their newest sports car.]]> http://www.psfk.com/2012/02/plug-in-prius-chevy-volt-headlines.html Wed, 08 Feb 2012 21:44:25 +0000 The latest version of world's best-selling hybrid will top the competition]]> http://www.psfk.com/2012/01/global-car-sales.html Mon, 23 Jan 2012 14:01:34 +0000 Toyota has dropped from the top after struggling after natural disasters in Thailand and Japan. ]]> http://www.psfk.com/2012/01/toyota-music-videos.html Mon, 09 Jan 2012 19:52:39 +0000 The Japanese manufacturer's new campaign creates one-of-a-kind creative content that is shared on various social networks in a move to grab a more youthful audience.]]> http://www.psfk.com/2011/12/toyotas-google-maps-style-walkthrough-of-their-tokyo-auto-show-stand.html Fri, 09 Dec 2011 17:10:59 +0000 A series of linked 360˚ panoramic photographs allow online visitors to check out the booth from every angle.]]> http://www.psfk.com/2011/12/toyotas-life-after-santa-campaign-shows-reindeers-lives-after-layoff.html Mon, 05 Dec 2011 13:00:05 +0000 The automobile company showcases the funny side of moving forward after a layoff in their new Prius holiday campaign.]]> http://www.psfk.com/2011/12/bmw-and-toyota-to-collaborate-on-green-car-battery-headlines.html Thu, 01 Dec 2011 17:15:29 +0000 The car companies are joining forces to create lithium-ion batteries for future models and other environmentally-friendly technology.]]> http://www.psfk.com/2011/11/toyotas-wraps-new-concept-car-with-digital-media.html Tue, 29 Nov 2011 15:19:21 +0000 Patterns and graphics can be uploaded easily changing the car's exterior look. ]]> http://www.psfk.com/2011/11/toyotas-prius-v-grabs-40-of-yahoos-living-ad-format-headlines.html Wed, 23 Nov 2011 16:55:14 +0000 The new format on iPad is intended to grab attention with interactivity and videos.]]> http://www.psfk.com/2011/11/toyota-financial-services-app-utilizes-personalized-qr-codes-for-instant-account-access.html Wed, 23 Nov 2011 12:45:46 +0000 Customers can now use their mobile device to speed up the payment process.]]> http://www.psfk.com/2011/11/live-art-to-website-simultaneously-in-real-time.html Fri, 18 Nov 2011 13:12:13 +0000 Toyota in Japan to host an art event in sync with an online website. ]]> http://www.psfk.com/2011/10/toyota-introduces-smartphone-mirroring-infotainment-system.html Thu, 27 Oct 2011 12:00:09 +0000 Touch Life lets users access their phone's functions with a touchscreen display and steering wheel-based controls.]]> http://www.psfk.com/2011/10/need-to-know-10-must-read-posts-of-the-week-vol-10.html Sat, 01 Oct 2011 16:11:15 +0000 A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology, art to business, this list has it all.]]> http://www.psfk.com/2011/10/toyota-markets-scion-by-sponsoring-indie-bands.html Sat, 01 Oct 2011 16:07:07 +0000 The carmaker subsidizes music from subgenres to attract younger customers to the model.]]> http://www.psfk.com/2011/09/toyota-breaks-speed-records-with-a-compressed-air-car-headlines.html Mon, 26 Sep 2011 16:01:15 +0000 Toyota builds compressed air car that exceeds 80 miles per hour. ]]> http://www.psfk.com/2011/09/this-week-in-brand-strategy-and-marketing-5.html Mon, 26 Sep 2011 13:00:09 +0000 PSFK curates some of the brand strategy, digital and creative advertising news catching our attention.]]> http://www.psfk.com/2011/09/new-season-of-top-chef-will-include-digital-webisodes.html Wed, 21 Sep 2011 11:50:27 +0000 Toyota sponsors the transmedia campaign to give fans an enhanced viewing experience.]]> http://www.psfk.com/2011/09/engineering-small-with-an-eye-on-the-big-picture-video.html Tue, 20 Sep 2011 17:52:28 +0000 The engineers behind Scion's micro sub-compact car, the iQ, don't see its tiny size as limiting it in any capacity. ]]> http://www.psfk.com/2011/09/toyota-makes-prius-a-priority-in-fight-to-climb-back-headlines.html Wed, 14 Sep 2011 12:12:10 +0000 After the earthquake in Japan devastated many of Toyota's suppliers, the company has decided to prioritize Prius production.]]> http://www.psfk.com/2011/08/future-of-retail-instant-try-it-on.html Fri, 12 Aug 2011 14:00:08 +0000 Retailers are beginning to offer electronic mirrors and displays that superimpose products such as clothing and jewelry onto the bodies of shoppers. ]]> http://www.psfk.com/2011/08/japan-could-lose-honda-production-headlines.html Wed, 10 Aug 2011 15:51:21 +0000 Honda considers moving production overseas as its CFO announces significant losses on exports.]]> http://www.psfk.com/2011/08/need-to-know-10-must-read-posts-of-the-week-3.html Sat, 06 Aug 2011 13:55:52 +0000 A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology, art to business this list has it all.]]> http://www.psfk.com/2011/08/toyota-imagines-what-it-could-be-like-in-the-backseat.html Sat, 06 Aug 2011 13:41:00 +0000 A concept video by Toyota Europe imagines a solution to passenger boredom in the car.]]> http://www.psfk.com/2011/08/the-prius-x-parlee-brain-powered-bike-in-action-video.html Tue, 02 Aug 2011 11:40:56 +0000 The bike that changes gears through mind-control is shown on its final day of testing.]]> http://www.psfk.com/2011/08/toyotas-ecg-steering-wheel-monitors-your-heart-rate-as-you-drive.html Mon, 01 Aug 2011 12:29:10 +0000 New steering wheel has sensors that can detect abnormal heart rhythms.]]> http://www.psfk.com/2011/07/kids-can-be-a-backseat-driver-with-toyota-video.html Thu, 21 Jul 2011 13:39:36 +0000 Smartphone app lets you drive a virtual car along the same route as the car you're riding in.]]> http://www.psfk.com/2011/07/prius-concept-bike-allows-mind-controlled-gear-changes.html Wed, 20 Jul 2011 11:19:57 +0000 The neuro helmet allows the rider to shift up or down a gear just by thinking about it.]]> http://www.psfk.com/2011/07/turn-your-prius-into-a-racecar.html Thu, 14 Jul 2011 15:51:34 +0000 The basic and functional four-door gets a stylish aerodynamic upgrade.]]> http://www.psfk.com/2011/07/the-scion-iq-will-be-toyotas-next-electric-car-to-join-the-prius-in-the-us-headlines.html Tue, 12 Jul 2011 17:02:29 +0000 Car manufacturer Toyota aims to bring in a long-range, compact electric car to the US to compete with electric car competitors Nissan, GM and Ford.]]>