A PSFK Report On
The New Rules Of Digital Engagement
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IDEAS FOR INNOVATION
EVERY IDEA. EVERY DAY
Screenplay Incorporates Real Charity Into Jane Austen Adaptation
23 june 2014
The main character in the 'Emma Approved' series is hosting a real-life human rights campaign.
Macala Wright: Redefining Narrative Storytelling
29 september 2013
What Van Life, a surf documentary, can teach brands about connecting with their customers on a personal level.
How Second Screen Behavior Is Impacting The Entertainment Industry [Future Of Entertainment]
28 july 2013
In the third week of our ten week series with IQ by Intel, we assess how multi-device consumption is changing the way content is created.
How Emotion Is The Key To A Successful Lifestyle Brand [PSFK LONDON]
23 september 2012
Marketing boss at lifestyle brand Rapha describes a cultural transmedia approach for building customer loyalty.
New Season Of Top Chef Will Include Digital Webisodes
21 september 2011
Toyota sponsors the transmedia campaign to give fans an enhanced viewing experience.
Ed Cotton: We Need Creative Hybrids – Why Transmedia Is Becoming Manditory
27 may 2011
The rise of social media has meant Transmedia has to be baked into plans and thinking in a more sophisticated way. Brands need to work out how conversations and campaigns work together and apart and how synergies can be achieved between the two.
An Interview With Lucas Hilderbrand By Henry Jenkins [Headlines]
10 may 2011
Required Reading: From the VCR to YouTube.
PSFK SALON Los Angeles Speaker Interview: Scott Walker
27 april 2011
In anticipation of this week's event, Scott Walker shares some thoughts on transmedia, and gives a teaser of what the Salon's discussion might touch upon.
PSFK SALON LA Speaker Interview: Kristen Olson
26 april 2011
In advance of next week's PSFK SALON Los Angeles, the fanthropologist recommends several books and resources for fan studies and transmedia.
PSFK Salon LA Speaker Interview: J.C. Christofilis
22 april 2011
In anticipation of next week's PSFK SALON Los Angeles, the founder of DILEMMA offers his thoughts on transmedia.
The Pierley/Redford Dissociative Affect Diagnostic
8 april 2011
Designer Richard Horton creates a mind-bending test for transmedia-fiction-awareness.
Down The Rabbit Hole: Transmedia Disasters
1 april 2011
Game Designer Andrea Phillips warns of the consequences of going too far with alternate-reality marketing.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
The Internet Of Things Can Help You Find Your Green Thumb
Digital Nomads Are Embracing 'Pod' Living in this LA Co-Working Space
Platform Helps All Restaurants Source Better Local Food
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
Shell's Concept City Car Gets 107 MPG And Fits In Tight Spots