A fake airline lets you book a flight online for $87. Meanwhile, a bunch of ad men are busy twittering away–from 1962 no less. It can get a little confusing, but one thing’s clear: the barriers between different media platforms are breaking down. We sat down with Jeff Gomez, President and CEO of Starlight Runner Entertainment, to find out exactly what is going on. They’ve worked on properties like Pirates of the Caribbean, Transformers, and Avatar, so they’re very familiar with the buzzword you’re going to be hearing a lot more of: transmedia.
So what is transmedia?
Transmedia is the conveyance of [...]
March 4, 2009
Understanding Transmedia: PSFK Talks to Starlight Runner
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