http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 16:21:49 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/09/new-season-of-top-chef-will-include-digital-webisodes.html Wed, 21 Sep 2011 11:50:27 +0000 Toyota sponsors the transmedia campaign to give fans an enhanced viewing experience.]]> http://www.psfk.com/2011/05/ed-cotton-we-need-creative-hybrids-why-transmedia-is-becoming-manditory.html Fri, 27 May 2011 15:12:45 +0000 The rise of social media has meant Transmedia has to be baked into plans and thinking in a more sophisticated way. Brands need to work out how conversations and campaigns work together and apart and how synergies can be achieved between the two.]]> http://www.psfk.com/2011/05/an-interview-with-lucas-hilderbrand-by-henry-jenkins-headlines.html Tue, 10 May 2011 12:00:57 +0000 Required Reading: From the VCR to YouTube.]]> http://www.psfk.com/2011/05/how-the-web-allows-stories-to-be-spun-in-new-ways.html Mon, 09 May 2011 16:28:28 +0000 Transmedia narrative is beginning to take storytelling in radical new directions.]]> http://www.psfk.com/2011/04/psfk-salon-los-angeles-speaker-interview-scott-walker.html Wed, 27 Apr 2011 14:55:35 +0000 In anticipation of this week's event, Scott Walker shares some thoughts on transmedia, and gives a teaser of what the Salon's discussion might touch upon.]]> http://www.psfk.com/2011/04/psfk-salon-la-speaker-interview-kristen-olson.html Tue, 26 Apr 2011 09:00:13 +0000 In advance of next week's PSFK SALON Los Angeles, the fanthropologist recommends several books and resources for fan studies and transmedia.]]> http://www.psfk.com/2011/04/psfk-salon-la-speaker-interview-j-c-christofilis.html Fri, 22 Apr 2011 14:31:36 +0000 In anticipation of next week's PSFK SALON Los Angeles, the founder of DILEMMA offers his thoughts on transmedia. ]]> http://www.psfk.com/2011/04/the-pierleyredford-dissociative-affect-diagnostic-test.html Fri, 08 Apr 2011 18:11:01 +0000 Designer Richard Horton creates a mind-bending test for transmedia-fiction-awareness.]]> http://www.psfk.com/2011/04/down-the-rabbit-hole-transmedia-disasters.html Fri, 01 Apr 2011 17:56:45 +0000 Game Designer Andrea Phillips warns of the consequences of going too far with alternate-reality marketing.]]> http://www.psfk.com/2011/04/oregon-trail-goes-back-to-the-future-pic.html Fri, 01 Apr 2011 15:08:49 +0000 Transmedia version of 8-bit classic found on Los Angeles street corner.]]> http://www.psfk.com/2011/03/a-lo-fi-approach-to-storytelling.html Wed, 02 Mar 2011 17:00:04 +0000 An offline, 'pop-up' publishing approach garners word of mouth success in New York City.]]> http://www.psfk.com/2011/01/pandemic-1-0-collaborative-storytelling-at-sundance.html Mon, 31 Jan 2011 13:44:06 +0000 Social experiment brings real-time R&D to the filmmaking process.]]> http://www.psfk.com/2010/12/guillermo-del-toros-new-transmedia-partnership.html Mon, 13 Dec 2010 13:44:52 +0000 A new creative studio aims to explore complex storytelling across multiple platforms.]]> http://www.psfk.com/2010/10/does-marketing-need-a-transmedia-storyteller.html Wed, 13 Oct 2010 12:12:27 +0000 Steve Rubel explains the importance of pervasive stories in today's crowded media landscape.]]> http://www.psfk.com/2010/08/this-week-in-brand-strategy-advertising-9.html Fri, 13 Aug 2010 15:53:33 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.]]> http://www.psfk.com/2010/08/transmedia-hipster-parod.html Thu, 12 Aug 2010 10:52:49 +0000 What do hipsters, dinosaurs, and Bill Murray have in common? They all play important roles in Jurassic Park Slope.]]> http://www.psfk.com/2010/07/an-experiment-in-transmedia-fox-show-to-be-viewed-on-ipad-before-tv.html Thu, 29 Jul 2010 21:07:31 +0000 The network says the “Lone Star” preview through the Vanity Fair app will mark the first time that a television pilot has been made available on the iPad.]]> http://www.psfk.com/2010/03/the-changing-face-of-the-transmedia-experience.html Wed, 24 Mar 2010 16:06:37 +0000 Jawbone.tv is presenting an interesting two part series on transmedia experiences and film production which explores the evolving art form.]]> http://www.psfk.com/2010/03/google-partnership-explores-apps-for-tvs.html Wed, 24 Mar 2010 07:03:34 +0000 Google has partnered with Intel and Sony to develop a platform that allows TVs to browse and use Web apps for games and social networks.]]> http://www.psfk.com/2010/01/interactive-game-integrates-online-and-mobile-elements.html Tue, 26 Jan 2010 20:45:34 +0000 BankRun is an transmedia action film that has viewers interact with a video-driven narrative, reacting to events in a game-like fashion to move the story forward.]]> http://www.psfk.com/2009/03/understanding-transmedia-psfk-talks-to-starlight-runner.html Wed, 04 Mar 2009 20:03:11 +0000 A fake airline lets you book a flight online for $87. Meanwhile, a bunch of ad men are busy twittering away–from 1962 no less. It can get a little confusing, but one thing’s clear: the barriers between different media platforms are breaking down. We sat down with Jeff Gomez, President and CEO of Starlight Runner Entertainment, to find out exactly what is going on. They’ve worked on properties like Pirates of the Caribbean, Transformers, and Avatar, so they’re very familiar with the buzzword you’re going to be hearing a lot more of: transmedia. So what is transmedia? Transmedia is theRead more...]]>