Voyage.tv is hoping their brand will change the way that people plan and purchase their travel. Combining slickly produced videos showcasing upscale resorts and sightseeing destinations with a booking service offering exclusive deals on flights and hotels, the company model is equal parts Travel Channel and travel agency. Add in a social media component, allowing like-minded travelers to connect and share experiences, and Voyage.tv feels they have right mix of services to appeal to their target demographic of “affluent, urban consumers.”
As reported in the NY Times:
John Pasmore, the president of Voyages North America, said he expected the site’s revenue to [...]