http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 13:30:12 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/08/seth-godin-does-your-boss-want-the-truth.html Wed, 03 Aug 2011 10:45:18 +0000 "When your organization has a chance to see itself as its customers do, do your leaders crowd around, trying to glean every insight they can about the story and your future, or do they prefer the status quo?"]]> http://www.psfk.com/2011/03/thrillist-leaves-the-old-media-model-behind.html Tue, 22 Mar 2011 13:17:44 +0000 Thrillist blurs the lines between advertisements and editorials and offers new insight into what future media companies could look like.]]> http://www.psfk.com/2009/03/a-different-truth-can-be-hiding-behind-statistics.html Thu, 26 Mar 2009 16:21:29 +0000 Journalist Michael Blastand has written an interesting, simple but eye opening article that explains the correct way to think about all the scary “statistics” thrown around haphazardly in the news so often. He explains just how percentages mean nothing unless put into proper context. Revolutions Explains: We see risk statistics in news articles every day. “One extra unit of alcohol a day increases a woman’s risk of breast cancer by 12%.” “Bacon increases your risk of colorectal cancer by 20%.” But what do those numbers really mean? (Beyond wide-eyed alarmism from the news media, I mean.) Michael Blastland (BBC) suggestsRead more...]]>