http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 18:25:36 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/12/uk-department-store-invites-tweets-about-walks-of-shame-shows-how-to-avoid-them-video.html Thu, 08 Dec 2011 15:40:33 +0000 Harvey Nichols' TV advert shows a woman in one of their dresses still looking good the morning after a big party.]]> http://www.psfk.com/2011/10/youtube-makes-the-case-that-it-helps-build-brands-headlines.html Mon, 17 Oct 2011 16:36:05 +0000 YouTube positions itself to be a major advertising medium.]]> http://www.psfk.com/2011/10/tv-advertising-earns-1-70-for-every-1-spent-headlines.html Fri, 14 Oct 2011 17:15:40 +0000 TV advertising delivers the highest return on investment over of any display medium.]]> http://www.psfk.com/2011/09/ikea-more-appliances-ad-video.html Wed, 28 Sep 2011 12:06:52 +0000 The store's fun new TV spot shows off their extended range of kitchen goods.]]> http://www.psfk.com/2011/08/mastercard-campaign-rewards-check-ins-with-yankees-tickets.html Tue, 02 Aug 2011 11:27:45 +0000 The location-based campaign is offering the chance to win VIP seats at the stadium.]]> http://www.psfk.com/2011/06/apple-premieres-new-ipad-2-tv-ad-video.html Mon, 20 Jun 2011 11:36:35 +0000 In this new commercial, Apple claims the iPad is changing the way we do everything.]]> http://www.psfk.com/2011/06/get-ready-for-the-arrival-of-the-fiat-500-video.html Mon, 06 Jun 2011 14:41:37 +0000 The 2012 Fiat 500's arrival in the US is marked by a music video showing people getting ready to meet their new car.]]> http://www.psfk.com/2011/06/bacardi-inventions-ad-brings-people-together-video.html Mon, 06 Jun 2011 12:35:59 +0000 New TV ad campaign for the brand focuses on the things that bring people together. ]]> http://www.psfk.com/2011/05/crowdfunded-ad-space-from-loudsauce.html Mon, 16 May 2011 16:12:01 +0000 The media platform that gives people the opportunity to fund ad space for causes they believe in. ]]> http://www.psfk.com/2011/05/budweiser-ad-coming-home-video.html Mon, 09 May 2011 08:59:10 +0000 A remarkable new commercial developed by Anomaly and shot by HSI Productions's Michael Haussman.]]> http://www.psfk.com/2011/05/brands-get-the-consumers-they-deserve.html Tue, 03 May 2011 15:22:12 +0000 Grant McCracken pits the AT&T iPhone ads against the Claritin Clear ads in what he describes as the "war for the soul of advertising."]]> http://www.psfk.com/2011/04/old-spice-launches-new-ad-for-foreign-markets-video.html Thu, 21 Apr 2011 14:31:03 +0000 'Jungle Wilderness' ad features new spokesman for Danger Zone outside of the U.S.]]> http://www.psfk.com/2010/11/kahluas-delicioso-campaign.html Wed, 10 Nov 2010 17:04:46 +0000 Kahlua has launched a new campaign to celebrate its Veracruz, Mexico heritage and ‘intriguing’ combination of unexpected ingredients. The campaign entails an integrated, extensive multi-platform approach with various elements – from TV spots (see one below) to influencer outreach, and from print/online ads to a mobile app and website presence. We gravitated to a couple of particular elements: Visually impactful print/online ads (above) feature prominent shots of Kahlua-based beverages, suggesting different ways of serving the drink; they also have a pretty heavy ‘retro’ feel – and are just pleasant to look at A Kahlua-branded iPhone app (see below – developedRead more...]]> http://www.psfk.com/2010/01/video-coca-colas-happiness-machine.html Thu, 21 Jan 2010 15:30:37 +0000 Coca-Cola's "Happiness Machine" is the brand's first global video produced exclusively for viral distribution.]]> http://www.psfk.com/2009/04/the-perilous-future-of-television.html Mon, 13 Apr 2009 15:06:02 +0000 Over the past decade traditional television content has quickly migrated to our computers and as consumers demand easier access to media, major content providers are clamoring to be ahead of the curve.  Entertainment industry executives met at conference earlier this year hoping not to get caught off guard like the music and newspaper industries, but a dominant solution has yet to surface.  The Future of Television conference, hosted by Digital Media Wire, brought together an impressive collection of speakers who struggled to come to a coherent conclusion. The business model of TV advertising has struggled to transfer successfully onto theRead more...]]> http://www.psfk.com/2005/12/inspiration-japanese-psp-ads.html Mon, 05 Dec 2005 10:00:41 +0000 Sometimes you just need to get a different view on things. Here’s a mix of Japanese PSP ads for your perusal. PSP Ads]]>