http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 14:00:01 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/twitter-new-google.html Thu, 09 Feb 2012 20:17:54 +0000 There is now a new way to discover new media using TasteKid's unique search engine service on the social network.]]> http://www.psfk.com/2011/12/game-converts-profanity-on-twitter-to-donations-to-africa-future-of-gaming.html Fri, 30 Dec 2011 14:20:19 +0000 SwearJar donates a preset amount of money to unicEF’s efforts to combat famine in Africa every time a person tweets a curse word.]]> http://www.psfk.com/2011/10/twitter-secures-tweet-trademark-headlines.html Tue, 11 Oct 2011 14:49:10 +0000 The microblogging site has settled a lawsuit against advertising provider Twittad gaining ownership of the word 'tweet.']]> http://www.psfk.com/2011/10/sportsense-determines-most-exciting-nfl-games-based-on-fan-tweets.html Thu, 06 Oct 2011 12:21:01 +0000 Engineers came up with a program that monitors game stats and fan reactions by analyzing Twitter updates.]]> http://www.psfk.com/2011/09/springwise-emergency-calls-tweeted-by-seattle-police.html Fri, 16 Sep 2011 11:10:06 +0000 The Seattle Police Department tweeted 478 times over a 12-hour period to reveal "a day in the life of the Seattle Police."]]> http://www.psfk.com/2011/09/twitter-ramps-up-advertising-in-peoples-timelines-headlines.html Thu, 15 Sep 2011 18:29:28 +0000 Twitter now allows brands to advertise in users' timelines regardless of whether the user follows the brand or not.]]> http://www.psfk.com/2011/09/twitter-sues-twittad-over-use-of-tweet-headlines.html Tue, 13 Sep 2011 12:09:56 +0000 Twitter is suing one of its third-party partners Twittad to prevent it from using the word "tweet."]]> http://www.psfk.com/2011/08/google-apple-facebook-dominate-retweets.html Wed, 31 Aug 2011 14:50:12 +0000 A new website reveals that tweets featuring Google, Apple or Facebook are more likely to be retweeted and shared.]]> http://www.psfk.com/2011/08/nfl-giant-fans-get-to-see-their-tweets-on-tv.html Fri, 26 Aug 2011 15:02:28 +0000 The NFL New York Giants will broadcast live tweets from their fans on television and also on the stadium's game board. ]]> http://www.psfk.com/2011/08/obama-checks-in-on-foursquare-headlines.html Wed, 17 Aug 2011 20:07:34 +0000 President of the United States, Barack Obama was praised for his use of social media during his 2008 campaign, now the White House has joined Foursquare.]]> http://www.psfk.com/2011/08/stay-true-to-your-word-by-wearing-it.html Tue, 09 Aug 2011 12:05:19 +0000 'We Are What We Tweet', is how Asta Roseway of Microsoft Research describes her award-winning paper dress that reflects your tweets.]]> http://www.psfk.com/2011/08/humantwitter-gives-a-shout-out-from-the-audience-at-the-x-games.html Thu, 04 Aug 2011 16:59:49 +0000 This is what a Twitter message looks like when 160 people with letter cards are waiting to spell out your tweet.]]> http://www.psfk.com/2011/06/pope-uses-apple-ipad-to-send-his-first-tweet-headlines.html Wed, 29 Jun 2011 15:35:56 +0000 Pope launched new Vatican News site with an iPad.]]> http://www.psfk.com/2011/03/twitter-used-to-crowdsource-kraft-mac-cheese-commercial.html Wed, 30 Mar 2011 11:55:32 +0000 The brand creatively mines Tweets to develop ads and promotions.]]> http://www.psfk.com/2011/03/unicef-and-bbh-address-womens-rights.html Thu, 24 Mar 2011 15:28:33 +0000 The audience favorite from the Future of Mobile Tagging concepts for UNICEF competition fuses Microsoft Tag's capabilities with the hottest trends in fashion. The i.object clothing line will raise awareness of young women's global fight against dehumanization and subjugation.]]> http://www.psfk.com/2011/02/creating-new-layers-of-value-howard-stern-tweets-private-parts.html Mon, 14 Feb 2011 14:19:29 +0000 The radio personality made waves yesterday by live Tweeting scene-by-scene commentary while watching his movie, Private Parts. ]]> http://www.psfk.com/2011/01/briskpic-lipton-teams-up-with-instagram-for-hashtag-based-promotion.html Mon, 31 Jan 2011 22:39:22 +0000 This year's South by Southwest Interactive will see an innovative promotional campaign by the iced tea brand.]]> http://www.psfk.com/2011/01/immortalising-digital-ephemera-pics.html Tue, 18 Jan 2011 21:27:42 +0000 Amsterdam startup Alphabet.com allows ardent tweeters to immortalise their favourite Twitter contribution.]]> http://www.psfk.com/2010/12/twitter-knitted-scarves-craft-camden-christmas-cheer.html Fri, 17 Dec 2010 16:08:57 +0000 A creative project makes use of Twitter communication dynamics for "knit on demand" yuletide scarves.]]> http://www.psfk.com/2010/10/twitter-aggregator-collaborate-produce-worlds-longest-poem.html Mon, 25 Oct 2010 15:45:54 +0000 A clever Romanian website channels twitter babble into the world's longest poem]]> http://www.psfk.com/2010/06/the-week-in-brand-strategy-advertising.html Mon, 21 Jun 2010 01:02:42 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.]]> http://www.psfk.com/2010/06/pic-irl-twitter-nature-meets-social-media.html Wed, 09 Jun 2010 15:36:36 +0000 NYC the Blog grabbed a shot of a interesting bit of street art yesterday.]]> http://www.psfk.com/2010/05/lend-your-facebook-to-africa-tell-an-untold-story.html Tue, 11 May 2010 14:15:00 +0000 BBH London recently teamed up with AMREF (the African Medical Research Foundation) to use others' social media networks as a tool for storytelling.]]> http://www.psfk.com/2010/04/contextual-ads-on-twitter-promoted-tweets.html Wed, 14 Apr 2010 07:05:26 +0000 Following the rumblings of a new ad platform at this year's SXSW, Twitter has launched an ad system called "Promoted Tweets". ]]> http://www.psfk.com/2010/04/uniqlos-tweet-show.html Fri, 09 Apr 2010 07:01:35 +0000 Uniqlo has launched a digital campaign that integrates your Tweets into a personalized video, complete with Uniqlo's characteristic charm, whimsy, and ultimately - merchandise. ]]> http://www.psfk.com/2010/02/jetblue-challenges-potential-agencies-via-twitter.html Fri, 19 Feb 2010 20:39:53 +0000 Jet Blue decided to test agencies vying for its marketing account with an unusual tactic.]]> http://www.psfk.com/2009/10/mexico-protests-with-internetnecesario-and-a-300-person-human-tweet.html Tue, 27 Oct 2009 19:31:28 +0000 In response to a 3% tax on broadband access,Mexican citizens began on and off-line protests.]]> http://www.psfk.com/2009/08/art-installation-prints-all-tweets-and-status-updates.html Mon, 03 Aug 2009 15:59:08 +0000 Christopher Baker, a Minnesota-based artist, recently unveiled a project to examine our digital world of personal updates.  His simple design with collaboration from Márton András Juhász and the Kitchen Budapest visualizes a live feed of updates from Twitter and Facebook, printing each short remark on an endless stream of receipts. The work, entitled Murmur Study, brings to light how our social lives are digitally indexed by corporations and how we don’t seem to care.  These massive archives are privately accumulated and Baker’s installation uses 30 thermal printers to help visitors see how much information is cataloged and perhaps wasted.  ForRead more...]]> http://www.psfk.com/2009/07/critical-tweet-draws-50000-lawsuit.html Wed, 29 Jul 2009 16:47:49 +0000 Horizon Group Management has filed a $50,000 libel case against a former resident who claims she endured a moldy apartment on her twitter page, which she recently took down. The resident, Amanda Bonnen, lived at 4242 N. Sheridan in Chicago, only one of the more than 1,500 apartments owned by the Horizon Group.  The company discovered her twitter page that had only 20 followers and claims her tweet was “maliciously and wrongfully.” Instead of contacting the owner to discuss her complaint, or perhaps fixing the problem, the management group thought legal action would be the best solution.  The understandable publicityRead more...]]> http://www.psfk.com/2009/07/augmented-reality-tweet-viewer.html Wed, 08 Jul 2009 16:17:16 +0000 Yesterday we showed you an iPhone application that overlays indicators pointing to the nearest London Tube stations upon the phone’s video field of view. TwittARound, a new augmented reality app from German developer Michael Zoellner, works in the exact same way—utilizing the iPhone 3Gs’ integrated compass in conjunction with GPS and video data to mix data with what we see. TwittARound provides a 360 degree view of tweets made in the vicinity, so that, ideally, they could act as “post-it notes for the world,” as Wired’s Charlie Sorrel puts it—you could not only see a tweet regarding a great sandwichRead more...]]>