Tyler Brule’s team invited Piers Fawkes to contribute some thoughts to the Style Survey 09/10 supplement that accompanied the October 09 issue of Monocle magazine…
Read more...September 24, 2009
August 17, 2009
Monocle Looks At Audio Not Video To Extend Its Reach
PSFK had noticed that earlier this year that the number of the Monocle magazine video podcasts had declined and the lifestyle-meets-business-meets-travel publication had even experimented with video podcasts which had slideshows of images with accompanying narrator rather than moving image. Meanwhile the weekly and summer special podcasts had become popular and we wondered if the change had been made just because it’s easier and cheaper to produce audio than video content . In an interview in the Independent, Moncole magazine editor Tyler Brûlé shines some light on this topic as he discusses how they have taken the Monocle approach to [...]
Read more...July 22, 2009
Branded Content: Good Magazine’s Flyer For Prius
We’ve envied past collaborations Good Magazine have made with Starbucks and Lexus – and this one follows a similar theme: that they create a special Good Magazine content to create an inspirational experience for the reader and also helps sell a few cars.
Read more...June 29, 2009
Monocle x’s Brands (v Agencies?)
10 examples of collaboration between Monocle magazine and brands in their July/August 09 issue. The publisher has worked with Taiwan, Lille and Singapore development boards, a property developer in Tokyo plus brands includi Hyundai, Diageo, Absolut and BMW.
Read more...March 11, 2009
Monocle To Take Its Little Shops To LA, NYC & Tokyo
Monocle Magazine must have decided that the small stuff-for-the-creative-classist store they set up in London’s Marylebone must have been a success because they now have plans to launch stores in the US and Japan. The first will open in Brentwood, Los Angeles, at 225 26th Street then stores will also open in New York and Tokyo. Fashion Week Daily reports:
The Brentwood location of The Monocle Shop at 225 26th Street, Suite 19b, will feature new collaborations between the brand and designers, like the Comme des Garçons’ Hinoki candle, a unique sweatshirt from Tomorrowland, and a high-tech running kit created with [...]




