http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 15:24:16 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2009/05/fictionalized-brands-as-effective-product-placement.html Tue, 12 May 2009 17:10:08 +0000 As an antidote to the DVR culture that is making television commercials an advertising medium of the past, brands are increasingly turning to product placement as a means of reaching their audiences, albeit in an indirect fashion. And while these engagements might now be an unavoidable aspect of our cluttered media lives, is it only a matter of time before we become adept at filtering out this latest version of noise? That’s not to say that we’ll likely develop immunity to all brand messages, but expose viewers long enough or too often, and presumably the relative effectiveness starts to wain.Read more...]]>