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uncommon sense
Advertising may 1, 2014

Shawn Parr: How To Use The F Word In Business To Deliver Better Results

Focus is a key word to keep in mind when determining the purpose of a new initiative, why it matters, and how it connects to the mission of a business.

Design november 28, 2013

Shawn Parr: How To Farm New Ideas For Food Companies

America is finally catching on to the importance of product ingredients and origins, so what's next?

Advertising january 24, 2012

Shawn Parr: Culture Eats Strategy For Lunch

Performance-oriented cultures achieve better financial growth, have high employee involvement, strong internal communication, and acceptance of a healthy level of risk-taking in order to achieve new levels of innovation.

Advertising january 17, 2012

Shawn Parr: Disruptive Innovation — The Dog Food Edition

The CEO of Bulldog Drummond interviews Honest Kitchen founder Lucy Postins about how she uses her moral compass to drive her business decisions.

Advertising january 11, 2012

Shawn Parr: 10 Ways To Turn Your Passion Into Your Business

Staying true to personal values and doing what you love is the best way to exude confidence in your business and achieve lasting success.

Culture december 6, 2011

Shawn Parr: Sit on the Toilet & Nine Other Ways to Experience Your Brand

Should it be mandatory for every senior executive in a company to experience their brand from the same perspective that the "people" do? The CEO of Bulldog Drummond weighs in.

Culture november 3, 2011

Shawn Parr: The 10 Most Important Traits Of A Leader

Garry Ridge, the CEO of WD-40, is a bold Australian and the steward of one of the world’s most iconic and unusual brands.

Advertising october 26, 2011

Uncommon Sense Tips: Do What You Love and Love What You Do

People who seem to have that spark, who are passionate about what they do and how they live their lives are fantastic to be around, and they seem to make what they do look so easy.

Advertising october 19, 2011

Content Is The New Currency

As Britain was dangerously close to defeat in 1940, Winston Churchill put the English language into battle.

Advertising october 7, 2011
Advertising october 5, 2011

Bulldog Drummond: What Can CEOs And Presidents Learn From Gracie Jiu-Jitsu?

Jiu-Jitsu is no longer sequestered to the realm of martial arts. It is now taking on cultural significance and being referenced in business strategy meetings.

Advertising september 30, 2011

Bulldog Drummond: How Breasts Are Educating Our Youth

With breast cancer awareness month just around the corner, Shawn Parr sits down with the founder of Keep A Breast to get the most up to date learnings about the disease.

Cities september 29, 2011

5 Tips For Transforming The Microfinance System

Michelin sheds light on their efforts to rebuild the small business economy in the wake of the economic collapse.

Advertising september 22, 2011

Steady Swift, Stay True To You: Lessons In Branding From Taylor Swift

Always a humble star, the pop songstress can teach us a few lessons about how to create a positive public image.

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