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Growth of the women’s sportswear will outpace men’s in 2-4 years, says Under Armour executive (Marketing Magazine)
26 april 2016
Is This 3D-Printed Under Armour Shoe a Sign of a New Manufacturing Era?
24 march 2016
Autodesk partners with the athletic apparel retailer to deliver the future of performance wear
Six Sports Tech Trends Emerging In 2016
26 january 2016
AI, smart sensors and augmented reality create new environments for athletes
PSFK Pulse: Brand-Sponsored Boarding Schools and Smart Car Parking Lots
26 january 2016
Kickstart your day with smart car city design and English frappuccinos
Tracking Under Armour’s 5 Steps to Building a Brand Ecosystem
20 january 2016
Retailers must build an environment of products, content, licenses and experiences
More Apparel Taking Cues from Space Travel
17 december 2014
When thinking of dressing the present and the future, an extraterrestrial trip fifty years into the past is all you need
Why Athletic Brands Are Turning To Retail Theater In Emerging Markets
17 november 2013
Under Armour houses a panoramic film experience inside a retail outlet to connect with savvy Chinese shoppers.
One-Handed Zipper Puts An End To Fumbling
17 october 2013
Under Armour will incorporate an effortless magnetic zipper into their Fall 2014 line of clothing.
Seamless Running Shoe Inspired By The Sports Bra [Pics]
31 may 2013
SpeedForm by Under Armour is stitch-free and made from one piece of material.
Touchscreen T-Shirts Only A Few Years Away
15 february 2013
Under Armour is transitioning towards performance tracking, with their sights set on fabrics that display stats themselves.
Olympian Michael Phelps Sleeps In High-Tech Compression Pajamas
30 july 2012
Under Armour introduces performance enhancing gear for sleepers that helps with muscle recovery.
Faster Fashion: Intelligent Textiles Monitor Personal Biometrics
14 december 2011
Advances in sensor technology and fabrics are transforming ordinary clothing into wearable health diagnostic devices.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
The Top Global Brands Pushing The Boundaries Of Advertising
These House-Shaped Figures Bring Attention To New York's Steam Network
PSFK Speaker To Share How Data Makes Us More Human [PSFK 2016]
Anti-Aging Gin Claims To Keep Drinkers Looking Young
IMAX Enters Cycling For An Out Of This World Experience
How Does Your City's Subway Stack Up To Others?
Modular Cricket Pod Lets You Build Your Own Urban Insect Farm
Mattress COO To Talk On Creating A Lifestyle Brand Around Sleep [PSFK 2016]
How Wearable Tech Can Be Used for Social Good
Built-In Vehicle Longboard Helps Drivers Explore Urban Areas