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Under Armour
[News] Under Armour to launch High-End Clothing Line targeting millenials
Media & Publishing september 1, 2016

Cinematic Tech Shifts The Story As You Change Your Perspective

A new campaign lets viewers turn their mobile devices from portrait to landscape and vice versa to 'see the bigger picture'

Fashion august 11, 2016

Under Armour’s Golf Shoe Can Track Your Fitness As You Play

Created using one of the brand's running sneakers as its base, the new offering can monitor distance traveled and calories burned on the course

Fitness / Sport june 29, 2016

Residence Inn Offers Guests Custom Running Routes From Under Armour

Curated two-mile or longer routes are designed to help guests stay active while making the most out of their travels

Advertising june 6, 2016

Receive Personal Training From Your Favorite NBA Stars

App from NBA and Under Armour focuses on workouts, nutrition and the game

Growth of the women’s sportswear will outpace men’s in 2-4 years, says Under Armour executive (Marketing Magazine)
Culture march 24, 2016

Is This 3D-Printed Under Armour Shoe a Sign of a New Manufacturing Era?

Autodesk partners with the athletic apparel retailer to deliver the future of performance wear

Advertising january 26, 2016

Six Sports Tech Trends Emerging In 2016

AI, smart sensors and augmented reality create new environments for athletes

Advertising january 26, 2016

PSFK Pulse: Brand-Sponsored Boarding Schools and Smart Car Parking Lots

Kickstart your day with smart car city design and English frappuccinos

Advertising january 20, 2016

Tracking Under Armour’s 5 Steps to Building a Brand Ecosystem

Retailers must build an environment of products, content, licenses and experiences

Design december 17, 2014

More Apparel Taking Cues from Space Travel

When thinking of dressing the present and the future, an extraterrestrial trip fifty years into the past is all you need

Design november 17, 2013

Why Athletic Brands Are Turning To Retail Theater In Emerging Markets

Under Armour houses a panoramic film experience inside a retail outlet to connect with savvy Chinese shoppers.

Design october 17, 2013

One-Handed Zipper Puts An End To Fumbling

Under Armour will incorporate an effortless magnetic zipper into their Fall 2014 line of clothing.

Design may 31, 2013

Seamless Running Shoe Inspired By The Sports Bra [Pics]

SpeedForm by Under Armour is stitch-free and made from one piece of material.

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