unilever Archives - PSFK

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Tag: unilever

Rob Fields: How Brands Can Provide Cultural Leadership

How can companies move beyond purpose to guidance?

12 Stories You Need To Know Today

The startups setting SXSW abuzz, Sesame Street viewed 1 billion times and...

Unilever Leverages The Social Graph To Provide Clean Water For Millions

The mega brand partners with Facebook to address a critical issue that affects...

Who Are The Top Five Most Effective Marketers?

Effie Worldwide and Warc announce the 2012 Effie Effectiveness Index winners,...

Microsoft Introduces Gesture-Based, Interactive Ads [Headlines]

NUads harness the power of Kinect and will launch in the fall with support from...

Dove Facebook Campaign Hugely Misleading [Headlines]

New beauty campaign doesn't deliver on its promises to delete negative body...

Triple Pundit: Unilever Calls For An End To Food Waste

The mega-brand launches a campaign to cut down on food waste saying it will...

Dove Displays Valentine’s Tweets On-Screen In London’s Subway

Responses to questions about love and beauty get shown to thousands of passersby...

Unilever Decides Social Media Advertising Is Not Worth It [Headlines]

Fast-moving consumer goods company not longer relying on popular online networks...

Insulated Bag Retains Heat To Slow Cook Food With Less Energy

Eco-friendly Wonderbags reduce carbon emission and costs while preparing meals. ...

Axe Creates New Fragrance For Women [Headlines]

Unilever set to launch "Axe Anarchy" to try to gain a previously untapped market...

Ben & Jerry’s Is The First Brand To Publicly Side With Occupy Wall St. ...

The ice cream brand's homepage offers a message of solidarity with the...

Report Predicts Sustainable Lifestyles By 2020 [Headlines]

Companies Unilever and Sainsbury's have launched a report that predicts the...

Unilever Uses Facebook To Engage With Consumers

The company creates a VIP section on Facebook to receive feedback about its...

Unilever’s Global Campaign To Promote Corporate Identity And Transparency

The company wants to boost consumer interest and understanding and promote the...

Ed Cotton: Unilever And Long-Term Action

Business needs to think about a new model that bases performance metrics around...

Creating The Perfect Sound To Enhance Eating

A new study explores how unpleasant sound can decrease the sensitivity of a...

Unilever’s Brazilian Detergent To Stalk Its Customers

The Omo brand will use GPS to follow consumers to their homes for a new...

This Week In Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news...

Unilever’s Smile-Activated Ice Cream Machine

The branded vending machine experience "shares happy" during its intro at Cannes...

Food Brands’ Ads Remind Us Why The American Diet Is So Poor

While Jamie Oliver tried to save America from bad food, advertisers like Ragu...

Unilever’s Attitude Towards Mothers & Daughters Compared And Contrasted

On one hand Unilever see mothers as mentors of their daughters – as we see...

The Curious Marriage of Socially Conscious Brands and Their Larger Corporate Counterparts

Harvard Business School professors James E. Austin and Herman B. Leonard...

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