http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 19:24:54 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/dove-london-subway-tweets.html Tue, 14 Feb 2012 13:30:56 +0000 Responses to questions about love and beauty get shown to thousands of passersby to help promote 'real beauty.' ]]> http://www.psfk.com/2012/02/unilever-shifts-focus-from-social-media-to-word-of-mouth-headlines.html Thu, 09 Feb 2012 21:50:14 +0000 Fast-moving consumer goods company not longer relying on popular online networks to draw attention to its products, and is turning to word of mouth.]]> http://www.psfk.com/2012/01/insulated-bag-cooks-food.html Wed, 25 Jan 2012 16:57:41 +0000 Eco-friendly Wonderbags reduce carbon emission and costs while preparing meals. ]]> http://www.psfk.com/2012/01/axe-creates-new-fragrance-for-women-headlines.html Mon, 09 Jan 2012 21:42:12 +0000 Unilever set to launch "Axe Anarchy" to try to gain a previously untapped market share. ]]> http://www.psfk.com/2011/10/ben-jerrys-is-the-first-brand-to-publicly-side-with-occupy-wall-st-headlines.html Wed, 12 Oct 2011 18:14:23 +0000 The ice cream brand's homepage offers a message of solidarity with the protesters. ]]> http://www.psfk.com/2011/10/report-predicts-sustainable-lifestyles-by-2020-headlines.html Tue, 11 Oct 2011 15:58:31 +0000 Companies Unilever and Sainsbury's have launched a report that predicts the consumer goods industry will have sustainable products and services in the near future. ]]> http://www.psfk.com/2011/08/unilever-uses-facebook-to-engage-with-consumers.html Fri, 26 Aug 2011 12:09:34 +0000 The company creates a VIP section on Facebook to receive feedback about its brands.]]> http://www.psfk.com/2011/06/unilevers-global-campaign-to-promote-corporate-identity-and-transparency.html Thu, 30 Jun 2011 12:38:18 +0000 The company wants to boost consumer interest and understanding and promote the diversity of its brands.]]> http://www.psfk.com/2011/04/ed-cotton-unilever-and-long-term-action.html Fri, 22 Apr 2011 15:23:45 +0000 Business needs to think about a new model that bases performance metrics around long-term measures.]]> http://www.psfk.com/2010/10/creating-the-perfect-sound-to-enhance-eating.html Fri, 15 Oct 2010 15:21:53 +0000 A new study explores how unpleasant sound can decrease the sensitivity of a person's palate, and looks at ways to mitigate such noise pollution.]]> http://www.psfk.com/2010/10/4-trends-from-the-world-of-vending-machines.html Wed, 13 Oct 2010 18:24:57 +0000 From luxury items and fresh food to social responsibility and intelligent interfaces, the world of self-serve reaches new heights.]]> http://www.psfk.com/2010/08/unilevers-brazilian-detergent-to-stalk-its-customers.html Wed, 04 Aug 2010 11:11:49 +0000 The Omo brand will use GPS to follow consumers to their homes for a new promotion.]]> http://www.psfk.com/2010/07/this-week-in-brand-strategy-advertising-3.html Fri, 02 Jul 2010 18:29:51 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.]]> http://www.psfk.com/2010/06/unilevers-smile-activated-ice-cream-machine.html Tue, 22 Jun 2010 11:10:26 +0000 The branded vending machine experience "shares happy" during its intro at Cannes.]]> http://www.psfk.com/2010/03/food-brands-ads-remind-us-why-the-american-diet-is-so-poor.html Mon, 29 Mar 2010 18:08:05 +0000 While Jamie Oliver tried to save America from bad food, advertisers like Ragu and Hellmans tried to argue their processed food was healthy. ]]> http://www.psfk.com/2009/06/unilevers-attitude-towards-mothers-daughters-compared-and-contrasted.html Wed, 03 Jun 2009 14:42:54 +0000 On one hand Unilever see mothers as mentors of their daughters – as we see here in this snap from a Dove soap website. On the other hand Unilever see mothers as sexual collaborators with their daughters and their boyfriends – as we see here in this ad from the guys at Axe. [Via Contexts] Even if the Axe ad is a fake (which we have a slight nagging feeling it is), surely it’s a reminder that it’s for Unilever to stop playing 20th century branding games and start to grow up by dumping one of these brands and reallyRead more...]]> http://www.psfk.com/2008/12/the-curious-marriage-of-socially-conscious-brands-and-their-larger-corporate-counterparts.html Fri, 19 Dec 2008 14:20:44 +0000 Harvard Business School professors James E. Austin and Herman B. Leonard are co-authoring a paper titled ”Can the Virtuous Mouse and the Wealthy Elephant Live Happily Ever After?” that examines the acquisitions of smaller socially conscious brands by their larger corporate counterparts.  The goal of the report is to study why these mergers occur and how to manage them most effectively so that both companies benefit.  The study explores these issues from the perspective of three recent real world examples: Tom’s of Maine acquired by Colgate, Stonyfield Farm Yogurt purchased by Danone, and Ben & Jerry’s bought by Unilever. Though delicate in nature,Read more...]]>