@PSFK » uniqlo http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 14:48:20 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Best Of The 2011 NYC Holiday Retail Windows http://www.psfk.com/2011/12/best-of-the-2011-nyc-holiday-retail-windows.html Fri, 23 Dec 2011 18:18:23 +0000 2011_nyc_holiday_windowsThe standout designs featured creatively used materials and radical style departures.]]> PSFK Tours Uniqlo’s 34th Street Store http://www.psfk.com/2011/10/psfk-tours-uniqlos-34th-street-store.html Tue, 25 Oct 2011 15:53:05 +0000 Uniqlo Mannequins 3A look inside the Japanese retailers second recently opened, technology-equipped, futuristic location.]]> Uniqlo Debuts Newest Flagship Store In NYC [Pics] http://www.psfk.com/2011/10/uniqlo-debuts-newest-flagship-store-in-nyc-pics.html Mon, 17 Oct 2011 15:49:36 +0000 CashmereThe Japanese retailer at last opens the doors of their largest outpost yet on 5th Avenue.]]> This Week In Brand Strategy And Marketing http://www.psfk.com/2011/09/this-week-in-brand-strategy-and-marketing-4.html Mon, 19 Sep 2011 14:54:58 +0000 Quarterly Co.PSFK curates some of the brand strategy, digital and creative advertising news catching our attention...]]> Q & A: French Design Team Surface To Air Touches Down in NYC http://www.psfk.com/2011/09/q-a-french-design-team-surface-to-air-touches-down-in-nyc.html Thu, 15 Sep 2011 16:58:26 +0000 Surface To Air celebrates the opening of their New York City flagship boutique – 27 Mercer StreetPSFK interviews Jeremie Roza, once half of the team of French arbiters of fashion cool, about his new store space.]]> Uniqlo: Voices Of New York http://www.psfk.com/2011/08/uniqlo-voices-of-new-york.html Wed, 10 Aug 2011 11:46:47 +0000 Uniqlo: Voices Of New YorkInfluential New Yorkers get together to promote the opening of the Japanese brand's new store.]]> UNIQLO’s High Line Roller Rink http://www.psfk.com/2011/08/uniqlos-high-line-rollerskating-rink.html Mon, 01 Aug 2011 12:18:32 +0000 UNIQLO's High Line Rollerskating RinkA temporary open-air rink from the Japanese fashion brand debuts this summer under New York's High Line.]]> Twitter Used to Crowdsource Kraft Mac & Cheese Commercials http://www.psfk.com/2011/03/twitter-used-to-crowdsource-kraft-mac-cheese-commercial.html Wed, 30 Mar 2011 11:55:32 +0000 TweetKraftThe brand creatively mines Tweets to develop ads and promotions.]]> Uniqlooks: Uniqlo’s New Fashion Community http://www.psfk.com/2011/02/uniqlooks-uniqlos-new-fashion-community.html Thu, 24 Feb 2011 12:57:34 +0000 Uniqlo's UniqlooksThe fashion retailer launches its latest digital creation - a social fashion community to showcase the sartorial talent of its fans and customers.]]> Uniqlo Lucky Machine: Social Gaming For Discounts http://www.psfk.com/2010/09/uniqlo-lucky-machine-social-gaming-for-discounts.html Mon, 13 Sep 2010 14:40:04 +0000 An online game rewards players with prizes and price cuts.]]> This Week in Brand Strategy & Advertising http://www.psfk.com/2010/09/this-week-in-brand-strategy-advertising-13.html Fri, 10 Sep 2010 17:02:30 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.]]> Uniqlo’s Lucky Counter: The More Tweets, The Lower The Price http://www.psfk.com/2010/09/uniqlos-lucky-counter-the-more-tweets-the-lower-the-price.html Tue, 07 Sep 2010 11:06:33 +0000 Uniqlo Lucky CounterThe retailer's UK campaign allows customers to influence the final price of a product.]]> Uniqlo’s Six-Phrase In-Store Strategy http://www.psfk.com/2010/07/uniqlos-six-phrase-in-store-strategy.html Mon, 05 Jul 2010 13:46:21 +0000 The Japanese mega-retailer promotes a unique messaging science on the floors of its Soho shop. ]]> Uniqlo’s Lucky Switch: A Brand’s Campaign Goes Viral http://www.psfk.com/2010/06/uniqlos-lucky-switch-a-brands-campaign-goes-viral.html Fri, 11 Jun 2010 14:19:36 +0000 An unusual banner ad and widget campaign vastly outperformed the norm associated with banner ads.]]> This Week In Brand Strategy & Advertising http://www.psfk.com/2010/06/this-week-in-brand-strategy-advertising.html Thu, 10 Jun 2010 19:11:14 +0000 This Week In Brand Strategy & AdvertisingPSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.]]> (Pics) Uniqlo Collaborates With Paper Artist Shin Tanaka http://www.psfk.com/2010/06/pics-uniqlo-collaborates-with-shin-tanaka.html Fri, 04 Jun 2010 19:36:44 +0000 edited_IMG_0015A series of paper toys promotes the Japanese retailer's Disney line, capturing the essence of the whimsical products.]]> Uniqlo’s Tweet Show http://www.psfk.com/2010/04/uniqlos-tweet-show.html Fri, 09 Apr 2010 07:01:35 +0000 Uniqlo has launched a digital campaign that integrates your Tweets into a personalized video, complete with Uniqlo's characteristic charm, whimsy, and ultimately - merchandise. ]]> A Hundred Lovers: Ad Agency As Record Label http://www.psfk.com/2010/04/diesels-a-hundred-lovers-interactive-video.html Fri, 02 Apr 2010 06:44:08 +0000 A Hundred Lovers- Ad Agency As Record LabelAs part of a new Diesel campaign, Anomaly has both created the ad, and released the accompanying song through their Anomaly Music Group.]]> How Catalogs Still Drive Online Sales http://www.psfk.com/2010/03/how-catalogs-still-drive-online-sales.html Thu, 04 Mar 2010 07:04:42 +0000 How does a brand's print media influence online consumer behavior?]]> Wonderwall’s Uniquely Fluid Site Reacts to Mouse and Browser History http://www.psfk.com/2009/11/wonderwalls-uniquely-fluid-site-reacts-to-mouse-and-browser-history.html Wed, 04 Nov 2009 20:00:37 +0000 Design site Wonderwall employs a unique user interface that dynamically reacts to a user's mouse, responding based on browser history.]]> Wonderwall's Uniquely Fluid Site Reacts to Mouse and Browser History http://www.psfk.com/2009/11/wonderwalls-uniquely-fluid-site-reacts-to-mouse-and-browser-history-2.html Wed, 04 Nov 2009 20:00:37 +0000 Design site Wonderwall employs a unique user interface that dynamically reacts to a user's mouse, responding based on browser history.]]> Gap to be Bought by Uniqlo? http://www.psfk.com/2009/06/gap-to-be-bought-by-uniqlo.html Mon, 29 Jun 2009 20:10:51 +0000 picture-44Is the Gap about to have a new boss? The ailing Khaki Giant, who despite cooking up some impressive collaborations, has failed to pull themselves out of a quarters-long slump, may about to be another jewel in Uniqlo owner Tadashi Yanai retail crown. Yanai, who founded Uniqlo’s parent company Fast Retail in 1984, is rumored to be considering purchasing the company as a way to further break into the American fashion market. What this decision might mean for the American Company also affiliated with Banana Republic and Old Navy (who is still doing fairly well) is uncertain, but either way,Read more...]]> Uniqlo Tokyo Fashion Map http://www.psfk.com/2009/06/uniqlo-tokyo-fashion-map.html Fri, 05 Jun 2009 14:49:26 +0000 picture-17As part of Uniqlo’s Spring Parka Campaign launched last February, the Japanese retail giant has come up with an interactive website which acts as a ‘fashion map’ of Tokyo, allowing users to visit the various districts of the City and “meet” it’s inhabitants- even being able to buy what they are wearing.The campaign  features 1,000 men and women, all adding their own unique touches to the ubiquitous parka -  culminating in a video montage of the jacket being passed from one part of the city to the other. This campaign is part of a collaboration with Graffiti Magazine’s ‘Tokyo Graffiti’Read more...]]> Pics: Uniqlo Shrinks http://www.psfk.com/2009/02/pics-uniqlo-shrinks.html Tue, 10 Feb 2009 05:20:03 +0000 uniqlo-small9-tomoo-gokita-japan-game.jpg

Uniqlo have a new exhibition in the space normally reserved for mannequins. Well, in fact they haven't done away with the mannequins - they've just shrunk them down to a tiny size and put their latest range of clothes on them.

]]> Uniqlo Mixplay http://www.psfk.com/2006/12/uniqlo_mixplay.html Thu, 21 Dec 2006 12:58:07 +0000 Stunning yet odd video from Uniqlo Japan.]]>