We love to know where things are and companies that offer online tracking services tend to do better, no matter what their business is. When UPS first started offering online tracking in late 1995, it got around 100,000 requests.  Last December, UPS got 27.3 million requests per day. Today, there are services to track our flights, the buses in our neighborhood, even where the money is going.  What does this growing consumer demand say about our culture?
Perhaps it is the sense of security and accountability that comes with following your purchases online, but the trend also indicates our constant need [...]

Life today can be complicated. The accelerating pace of innovation, ideas and technology, and the pressure to keep up with it all in real time can make just getting by quite an effort. So, people don’t have the time or attention to go out of their way to understand things that are confusing. In fact, the more complicated something is, the greater the need for simpler ways of understanding it. Most people don’t want to have to master a new vocabulary or be able to speak like an expert—they just want to be talked to like they talk: in simple, [...]

A slideshow on FastCompany.com highlights how far brands are going to get infused with popular entertainment. A review of eighteen “innovations” from CAA describes how the talent-turned-marketing agency goes about working with content makers and corporations to create a win-win for both parties.
In the slideshow, we see examples that include how CAA helped Neutrogena introduce a 22-year-old Neutrogena scientist into LonelyGirl15; and how they “wove” Cisco, Acura, Microsoft and UPS into the plot of web series Gemini Division.
All very interesting and not necessarily bad if it also means a ‘win’ for the audience too. Fast Company comments by saying:
With the [...]