http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 10:00:40 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/05/ups-tests-plastic-prototype-truck.html Wed, 25 May 2011 11:51:04 +0000 Trucks shed 1,000 lbs of weight using ABS plastic instead of sheet aluminum, which resulted in 40% better fuel efficiency.]]> http://www.psfk.com/2010/08/pic-ups-adds-reuse-to-its-shipping-envelopes.html Fri, 13 Aug 2010 20:52:19 +0000 A small innovation to help make mailing a bit more green. ]]> http://www.psfk.com/2009/07/our-obession-with-tracking.html Wed, 29 Jul 2009 18:22:47 +0000 We love to know where things are and companies that offer online tracking services tend to do better, no matter what their business is. When UPS first started offering online tracking in late 1995, it got around 100,000 requests.  Last December, UPS got 27.3 million requests per day. Today, there are services to track our flights, the buses in our neighborhood, even where the money is going.  What does this growing consumer demand say about our culture? Perhaps it is the sense of security and accountability that comes with following your purchases online, but the trend also indicates our constantRead more...]]> http://www.psfk.com/2009/03/media-arts-mondays-plain-speak.html Wed, 18 Mar 2009 21:14:58 +0000 Life today can be complicated. The accelerating pace of innovation, ideas and technology, and the pressure to keep up with it all in real time can make just getting by quite an effort. So, people don’t have the time or attention to go out of their way to understand things that are confusing. In fact, the more complicated something is, the greater the need for simpler ways of understanding it. Most people don’t want to have to master a new vocabulary or be able to speak like an expert—they just want to be talked to like they talk: in simple,Read more...]]> http://www.psfk.com/2009/02/how-far-brands-are-integrating-with-our-entertainment.html Tue, 17 Feb 2009 14:36:18 +0000 A slideshow on FastCompany.com highlights how far brands are going to get infused with popular entertainment. A review of eighteen “innovations” from CAA describes how the talent-turned-marketing agency goes about working with content makers and corporations to create a win-win for both parties. In the slideshow, we see examples that include how CAA helped Neutrogena introduce a 22-year-old Neutrogena scientist into LonelyGirl15; and how they “wove” Cisco, Acura, Microsoft and UPS into the plot of web series Gemini Division. All very interesting and not necessarily bad if it also means a ‘win’ for the audience too. Fast Company comments byRead more...]]>