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(Pics) After The Marketing Stunt

(Pics) After The Marketing Stunt

Yeah, we’re sure for about 2 seconds covering these Manhattan traffic barriers with foil looked cute, but a week later this ad or art is urban spam for the rest of us to clean up.

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Pic: Urban Spam In Yellow Cabs

Pic: Urban Spam In Yellow Cabs

When you used to press the ‘off’ button on the TVs in New York’s yellow taxis they’d go blank. But no more: now the ads continue to run. Reminded me of a piece on omnipresent advertising in BrandWeek:
Every day, hundreds of jets lift off from Runway 33 of the George Bush Intercontinental Airport, laying trails of gray exhaust across the muggy Houston sky. The planes climb steeply toward cruising altitude, and by the time they’re over the northern suburb of Humble, everything on the ground looks pretty small. Even the huge billboards that dot the city’s metro area are difficult [...]

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Creative Review Supports JWT’s Urban Spam

Creative Review Supports JWT's Urban Spam

This piece in Creative Review I found on my RSS trawl got my goat this morning. Why is the magazine celebrating an urban spam campaign for Kellogg’s by JWT. For this campaign they employ an artist to draw a cereal bowl on a pavement in London and fill it with leaves.
Sure it might look pretty but just because someone knows how to use some chalk, it doesn’t mean they can hit us with marketing messages anywhere they please. Please – we don’t need another ad on our walk through the park. Creative Review shouldn’t be supporting this activity.

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