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Advertising september 2, 2016

Volvo And Uber Are Sending A Self-Driving Fleet Into Pittsburgh

As part of the deal between the two companies, 100 cars will be outfitted with the new AI technology

Cities september 1, 2016

Chicago’s ‘Fitness Tracker’ Keeps A Pulse On The Vitals Of The City

The metropolis is installing connected monitors on street corners that collect data such as traffic, air quality, sound pollution and pedestrian density

Advertising september 1, 2016

How Textile Innovation Is Creating A Better Pair Of Pants

A niche company's service model is poised to further disrupt consumer expectations of what clothing can do

USA august 31, 2016

Tour The US National Parks From The Comfort Of Your Home

Google's new 360-degree video feature lets people take a trip to Alaska, Utah or Hawaii and see these marvels of nature up close

Advertising july 11, 2016

Advertising By The Numbers: The Audience Vs The Industry

Insights from PSFK's Future of Advertising original survey, a snapshot of the industry's thought leaders from brands, agencies, media providers and more

Advertising july 5, 2016

Qualitative Researcher: The Not-So-Secret Way To Make Your Brand Viral

Megan Weisenberger, qualitative researcher at The Sound, describes how nobody cares about your hashtag, but there are other ways to get to what consumers want

Advertising june 30, 2016

Grey Shopper Marketing CEO: Getting Into The Zone Through Marketer Storytelling

Joe Lampertius, Global CEO for Shopper Marketing at GREY, describes how we sometimes get to the checkout line without knowing how we got there

Op-Ed june 29, 2016

Chief Strategist: Why Intuitive Design Is No Longer Enough

Kevin Perlmutter, Chief Strategist at Man Made Music, uncovers the emerging experiences where audio is taking branding to the next level

Advertising june 29, 2016

Editorial Roundtable: Customer Engagement Comes Home

PSFK hosts a discussion with 5 experts on advertising engagement behind closed doors

Advertising june 28, 2016

Coca-Cola: Refreshing The Taste of Advertising

Coca-Cola Israel shares lessons learned from its most successful digital campaigns

Consumer Goods june 27, 2016

Viacom: Designing A Creative Map With Data [PSFK 2016]

Watch Kodi Foster at #PSFK2016, on how quantifiable data is essential to creativity

Op-Ed june 17, 2016

Intel Strategist: 7 Ways To Push Native Advertising In The Face Of Ad Blocking

Luke Kintigh shared what advertisers need to know about ad-blocking services in the #FutureofAdvertising

Retail june 10, 2016

In The Age of Emoji, Brands Are Advertising With Icons

Installation brings Pepsi's new campaign to life with IRL emojis

Advertising may 25, 2016

What Defines A Brand After 105 Years Of Innovation?

IBM is anchored in pushing its clients towards the future, regardless of product or category

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