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	<title>PSFK &#187; Uwe Lübbermann</title>
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		<title>Uwe Lübbermann Talks To PSFK About Premium Cola</title>
		<link>http://www.psfk.com/2007/11/uwe-lubbermann-talks-to-psfk-about-premium-cola.html</link>
		<comments>http://www.psfk.com/2007/11/uwe-lubbermann-talks-to-psfk-about-premium-cola.html#comments</comments>
		<pubDate>Wed, 28 Nov 2007 20:06:00 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Ethical Consumerism]]></category>
		<category><![CDATA[Premium Cola]]></category>
		<category><![CDATA[soda]]></category>
		<category><![CDATA[Uwe Lübbermann]]></category>

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		<description><![CDATA[When we were in Germany in the summer, we came across a young soda contender called Premium-Cola &#8211; one of a number of local brands offering a different flavor to the US originated brands. In this interview with founder Uwe Lübbermann details the forward-thinking philosophy that fuels the company, how that flows into the products (and ingredients) and how everyone from the supplier to the customer work as a team.
Can you tell us a little more about your cola drink?
Premium-Cola was been founded in 2001 by a disappointed fan group of  afri-cola, which had secretly changed their recipe and [...]]]></description>
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