http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 14:00:01 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/10/triple-pundit-value-matters-more-than-green.html Tue, 04 Oct 2011 15:48:45 +0000 A superior product and clear message sells better than doom-and-gloom marketing.]]> http://www.psfk.com/2011/09/seth-godin-perceived-value-can-drive-action-headlines.html Thu, 15 Sep 2011 13:34:37 +0000 "One of the most effective ways to get your ideas implemented is to charge a lot for them. It increases the perception of value and creates an impulse to execute so that the investment won't be wasted."]]> http://www.psfk.com/2011/08/apple-stock-takes-a-dip-as-steve-job-resigns-headlines.html Mon, 29 Aug 2011 17:57:45 +0000 Apple shares drop by 3% with the announcement of Steve Job's departure from the company as CEO.]]> http://www.psfk.com/2011/07/airbnb-valued-at-1-3bn-after-new-funding-headlines.html Mon, 25 Jul 2011 15:48:21 +0000 3-year-old startup Airbnb has increased its value thanks to venture capital investment of $12m.]]> http://www.psfk.com/2011/07/monocolumn-the-value-of-design-in-britain.html Mon, 18 Jul 2011 17:25:15 +0000 Royal Institute of British Architects launches a report explaining that 'design is not some kind of luxury.']]> http://www.psfk.com/2011/05/frog-design-be-like-water.html Wed, 11 May 2011 16:17:56 +0000 The design world seems to be drifting away from its heritage. More and more designers are becoming increasingly disconnected from the objects they design. ]]> http://www.psfk.com/2011/04/imagined-developments-symbolize-revival-in-new-orleans-pics.html Thu, 07 Apr 2011 15:17:49 +0000 Hypothetical Development Organization is dreaming up absurd uses of abandoned buildings to inspire urban renewal in New Orleans. ]]> http://www.psfk.com/2011/01/how-to-sell-a-banksy.html Fri, 28 Jan 2011 17:44:17 +0000 How can you sell, for millions of pounds, an artwork otherwise done for free? Two filmmakers explore the politics and meaning behind the world of Banksy.]]> http://www.psfk.com/2010/12/how-to-make-money-from-art-make-art-that-simply-takes-money.html Fri, 10 Dec 2010 18:59:27 +0000 Conceptual artist Caleb Larsen shares thoughts on how to make money from normally valueless things. ]]> http://www.psfk.com/2010/12/art-barter-building-a-platform-of-exchange-between-artists-and-the-public.html Thu, 09 Dec 2010 16:38:20 +0000 Through anonymous exchange, an intimate relationship becomes built between stranger and artist.]]> http://www.psfk.com/2010/08/this-week-in-brand-strategy-advertising-10.html Fri, 20 Aug 2010 15:57:31 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.]]> http://www.psfk.com/2010/08/creative-commons-licensed-money.html Wed, 18 Aug 2010 15:45:48 +0000 Artist Seiji Ueoka's artwork blurs the relationship between copyright laws and ownership. ]]> http://www.psfk.com/2010/05/video-rob-walker-psfk-conference-new-york-2010.html Mon, 03 May 2010 19:22:02 +0000 Rob Walker discusses Significant Objects, a project aimed at exploring the fluid relationship between objects and value.]]> http://www.psfk.com/2010/04/rob-walker-ignore-the-marketplace-the-story-is-the-value.html Tue, 13 Apr 2010 18:06:35 +0000 Rob Walker started off the day at PSFK's NYC Conference on Friday, April 9 with his presentation on Significant Objects, a project aimed at exploring the fluid relationship between objects and value.]]> http://www.psfk.com/2009/09/cest-la-crise-necessity-vs-luxury-and-the-value-of-things.html Thu, 03 Sep 2009 21:55:52 +0000 Artist Sebastian Bouchard attempts to transform the commonplace Calabash into a commodity in his new piece, C'est la Crise (Crisis Time).]]> http://www.psfk.com/2009/07/significant-objects-do-make-believe-stories-add-value.html Tue, 07 Jul 2009 19:36:55 +0000 What adds value to the items we own? Beyond quantifiable and tangible factors like price, performance and comfort, we find slightly more vague notions that rely more on an emotional than intellectual response. Attaching meaning in this way, is a phenomenon Rob Walker calls an object’s narrative, the memories we associate with inanimate things, from their provenance to their mere existence at significant points in our lives. It helps explain why we hang on to wedding dresses when they no longer fit and refer to beat-up caps as our “lucky hats.” But what happens to value when we learn theRead more...]]>