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	<title>@PSFK &#187; velet</title>
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		<title>Farmers Market Introduces Bike Valet</title>
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		<pubDate>Wed, 04 Feb 2009 17:50:30 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"></span>In an effort to reduce traffic and congestion, the city of Santa Monica instituted a bike valet for their weekly farmers market.&#0160; Operating more like a coat check than a fancy valet, riders can drop off their bike for safe storage while they grab their veggies.&#0160; While the free service has been going on for the past two years, we were bit surprised that we haven&#8217;t seen more brands stepping in to operate similar services &#8211; particularly with the current hoopla surrounding bike culture and the eco-conscious. [via Treehugger]]]></description>
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