Barcelona-based studio Bel & Bel has found an ingenious use for vintage Vespas – as upcycled office chairs.

If there’s one thing that pisses me off more than anything else, it’s when I read in the mainstream media, a piece about advertising or marketing and it’s obvious within a couple of paragraphs that it’s been written by some junior hack who’s never worked in the business. A perfect example was in last Sunday’s New York Times Business section titled… “Put an ad on the Web. Count clicks. Revise.” The basic premise of this travesty was that thanks to the wonders of the internet, advertisers can now find out whether or not their ads are working. Using as an [...]

The folks at Make pointed us to this exquisitely handcrafted wooden Vespa created by Portuguese craftsman Carlos Alberto. He has taken what was already a beautiful design and elevated it to the status of an art object, while at the same time preserving all of its functionality.  Though remakes often fall short of the originals they seek to duplicate, this is one attempt that is truly worthy of a sequel all its own.  The full gallery detailing the building process can be viewed here. 
[via Make]

Vespa has created two clever street promos in Toronto. The first involves two actors whereby one, posing as a delivery driver pulls up in front of an outdoor patio and leaves. About ten minutes later, a girl (the second actor) comes around and starts asking people, “Is that your Vespa?” and finally the “delivery guy” returns and she asks him for a ride. Off they go (apparently to frequent applause). The second promo is happening in conjunction with the Toronto International Film Fest. Called “Vesparazzi”, a Vespa is parked outside a hotel lobby. A hired actor then leaves on the [...]