http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 11:00:56 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/01/eco-city-has-no-precedent.html Fri, 28 Jan 2011 17:04:28 +0000 An eco-city on a grand scale has been commissioned by the city of Hanoi, Vietnam. ]]> http://www.psfk.com/2010/11/a-newly-discovered-self-reproducing-lizard.html Fri, 12 Nov 2010 21:10:17 +0000 A remarkable new species has been discovered in the restaurants of Vietnam.]]> http://www.psfk.com/2010/09/monocolumn-vietnam%e2%80%99s-fresh-military-motives.html Wed, 29 Sep 2010 14:36:19 +0000 Senior Vietnamese politicians are on a low-key road trip around Europe, picking up new friends and cementing partnerships with some unlikely countries. ]]> http://www.psfk.com/2010/08/the-need-for-air-conditioning-innovation.html Mon, 09 Aug 2010 21:33:29 +0000 The developing world's booming city developments present a large challenge in reagrds to energy consumption.]]> http://www.psfk.com/2009/03/local-brands-compete-for-vietnams-growing-energy-drink-market.html Mon, 02 Mar 2009 15:27:34 +0000 Asia Scout Network has an interesting overview of the growing energy drink market in Vietnam.  Along with the international leaders (Redbull, Lipovitan, Coca-Cola, etc.), several local brands and cheaper copy-cats (Saigon Ice, Number One, Energy, M150, Buffalo) are working hard to capture a market composed of youngsters studying for national exams and partying at night. One marketing tactic that local brands are engaging in is to sponsor Vietnamese sports teams.  For example, the Vietnamese “Number One” energy-drink brand has sponsored the Binh Duong TV Football Cup as well as the first group of Vietnamese to reach the top of MountRead more...]]>