Verizon seeks a patent for a TV set top recorder capable of monitoring television viewers as they watch shows and serving them commercials relevant to their real-time actions.
Subscribers of the online movie and TV network watched more than one billion hours of video in June.
When installed the product will be able to recognize the viewer’s gender and age bracket and tailors the commercial shown based on these criteria. The company assures that the device can not directly identify users.
An interactive music video prompts viewers to click on-screen arrow keys, to choose the direction the main character takes.
A new TV series, The Creation Project, will have its viewers create and choose its story lines.