http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 19:00:27 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/superhero-planes-nyc.html Wed, 01 Feb 2012 15:00:04 +0000 New movie Chronicle was promoted with human-shaped RC planes that flew like caped avengers over the city.]]> http://www.psfk.com/2012/01/viral-videos-old-spice.html Tue, 03 Jan 2012 10:00:43 +0000 The men's brand is the most-viewed in terms of online video content for the second year running.]]> http://www.psfk.com/2011/12/are-we-immune-to-viral-marketing-headlines.html Tue, 20 Dec 2011 21:46:18 +0000 A new study says that the amount of influence our friends have on our consumer choices depends on how we met them.]]> http://www.psfk.com/2011/03/how-social-contagion-escapes-rationality.html Thu, 10 Mar 2011 18:33:31 +0000 What can the behavior of fanatical collectors tell us about social media phenomena?]]> http://www.psfk.com/2010/12/the-most-shared-viral-brands-of-2010.html Wed, 22 Dec 2010 16:30:58 +0000 Rubber Republic offers an informative analysis of what branded content was most shared, and where.]]> http://www.psfk.com/2010/12/teds-ads-worth-spreading.html Wed, 22 Dec 2010 12:59:46 +0000 TED is looking for advertising that shows shareability, innovation, intelligence, authenticity, humor and craft, as part of a new contest.]]> http://www.psfk.com/2010/08/deprogrammed-architecture-and-spontaneous-spaces.html Wed, 25 Aug 2010 15:46:27 +0000 Augmented City is a conceptual architecture project that envisions a metropolis awash in augmented reality.]]> http://www.psfk.com/2010/08/evolving-advertising-to-become-the-object-idea.html Tue, 17 Aug 2010 10:59:51 +0000 Hugh MacLeod expands on the idea of the social object.]]> http://www.psfk.com/2010/05/bros-icing-bros-a-viral-game-with-potentially-negative-brand-repercussions.html Tue, 25 May 2010 10:41:33 +0000 A new meme is gaining significant traction poses questions for the Smirnoff brand.]]> http://www.psfk.com/2010/05/when-will-we-be-able-to-data-visualize-everything.html Thu, 13 May 2010 14:35:06 +0000 Street posters act as an entry point for exploration into data gathering.]]> http://www.psfk.com/2010/04/when-artist-meets-programmer-a-talk-with-lauren-cornell-and-kristin-lucas.html Wed, 14 Apr 2010 18:33:58 +0000 PSFK speaks with curator Lauren Cornell and artist Kristin Lucas about Rhizome's upcoming Seven on Seven event. ]]> http://www.psfk.com/2010/03/new-balance-365-campaign-fuses-content-and-commerce.html Mon, 01 Mar 2010 14:47:00 +0000 New Balance launched "New Balance 365" this week - an online marketing campaign in which they will run a unique short video clip daily, directed by experimental Swedish ad creator Jesper Koothoofd. ]]> http://www.psfk.com/2010/02/skype-goes-mobile-with-personal-messages-as-outdoor-art.html Wed, 17 Feb 2010 07:03:28 +0000 To celebrate the launch of their mobile application, Skype has commissioned five artists from across the globe to help transform people's personal messages into outdoor art. ]]> http://www.psfk.com/2010/01/redefining-what-makes-a-campaign-viral.html Thu, 28 Jan 2010 18:14:47 +0000 Ivan Askwith, Director of Strategy at Big Spaceship, recently offered an insightful perspective into how brands could best engage consumers over the long-run.]]> http://www.psfk.com/2010/01/video-coca-colas-happiness-machine.html Thu, 21 Jan 2010 15:30:37 +0000 Coca-Cola's "Happiness Machine" is the brand's first global video produced exclusively for viral distribution.]]> http://www.psfk.com/2009/11/swedish-designer-opens-first-ever-hostage-store-in-stockholm.html Wed, 04 Nov 2009 18:45:00 +0000 One radical solution to the boost excitement within the fashion world and introduce an edgy element into retail is Ann Sofie Back's "hostage store".]]> http://www.psfk.com/2009/11/swedish-designer-opens-first-ever-hostage-store-in-stockholm-2.html Wed, 04 Nov 2009 18:45:00 +0000 One radical solution to the boost excitement within the fashion world and introduce an edgy element into retail is Ann Sofie Back's "hostage store".]]> http://www.psfk.com/2009/10/kodak-thinks-its-time-to-smile.html Tue, 27 Oct 2009 14:44:38 +0000 On October 31st, Kodak will launch its first new TV brand campaign since 2005 - "It's Time to Smile" will focus on the moments and relationships that define people's lives and are captured in photography, via TV and web ads.]]> http://www.psfk.com/2009/09/sneakers-made-from-scraps-have-a-story-to-tell-new-balance-574-clips.html Fri, 18 Sep 2009 14:02:57 +0000 New Balance Lifestyle has launched a campaign around a limited release of 480 of their 574 Clips running shoes in a direct attempt to solidify its standing with influential sneaker fans and bloggers.]]> http://www.psfk.com/2008/11/have-it-your-way.html Fri, 07 Nov 2008 16:35:50 +0000 Taking a page from their customer friendly food service model, Burger King recently took “Have It Your Way” into the realms of D.I.Y. fashion.  A collaboration between 5 designers and artists tasked with reinterpreting elements of Burger King’s icons and logos culminated at an event held in Chicago on October 24th.  The gathering invited participants to take part in the studio creation process by silk-screening the final designs onto their own clothing in any combination they chose.  Essentially, a clever form of marketing that allowed Burger King to subvert their own image, while at the same time maintaining recognizable aspectsRead more...]]> http://www.psfk.com/2008/10/next-generation-marketing-2.html Fri, 31 Oct 2008 16:43:24 +0000    View SlideShare presentation or Upload your own. (tags: collaboration brand) The way we influence and interact through the internet is constantly changing. We’ve all witnessed how user generated content has brought new creative potential to consumers and opened up the doors of online collaboration. But while UGC’s impact on marketing and the way youth consume and create web content is significant, some believe it still has a long way to go. Screenplay‘s Strategic Director Helge Tennø offers a compelling argument on the limitations of the current means for online collaboration, deeming them too rigid and presenting “artificial barriers” forRead more...]]> http://www.psfk.com/2008/07/absoluts-bekanye-campaign.html Tue, 22 Jul 2008 19:41:51 +0000 Want to be Kanye West (and who doesn’t, really)? Dial 1-877-BeKanye and choose from the following options: Press 1 to begin the registration process to become a groupie Press 2 to join Kanye’s absolutely fabulous entourage Press 3 for the absolute summertime cocktail Press 4 for the BeKanye tablet, which “unleashes the superstar within” and “turns you into Kanye West for a few hours or the rest of your life” (more at www.bekanyenow.com) Press 5 to be directly connected to Kanye West’s cell phone This is a pretty smart mobile database campaign, as each option prompts you to enter yourRead more...]]> http://www.psfk.com/2008/07/be-kanye-expands-to-nyc-subway.html Wed, 16 Jul 2008 20:34:24 +0000 We reported earlier on the viral marketing campaign of Absolut vodka that put Kanye West in a cheesy infomercial-style ad. On a morning commute to Manhattan we noticed a poster ad had gone up, with only a subtle reference to Absolut hidden in a chunk of text. One passenger took out her camera phone and snapped a picture, while all other riders studied the poster looking confused. Nobody else knew what the ad was for and didn’t look like they would bother to find out. We’ll be curious to see how this campaign expands to reach a larger audience whileRead more...]]> http://www.psfk.com/2008/07/skype-tests-viral-market-spreads-laughter-self.html Thu, 03 Jul 2008 15:22:17 +0000 Skype has launched a new advertising campaign based on one of the most basic human emotions. Dubbed the “Skype Laughter Chain” it is the latest in the growing pool of viral marketing. The concept is simple, you record yourself laughing and if it is deemed contagious enough you will be added to the chain. The first video is just a sample of what’s to come and it seems straightforward enough, if not a tad lengthy. The preview video features a lovable baby, a woman trying to hide her unique chuckle and arguably the internet’s only laughter celebrity. According to theirRead more...]]> http://www.psfk.com/2008/07/skype-tests-viral-market-spreads-laughter-self-2.html Thu, 03 Jul 2008 15:22:17 +0000 Skype has launched a new advertising campaign based on one of the most basic human emotions. Dubbed the “Skype Laughter Chain” it is the latest in the growing pool of viral marketing. The concept is simple, you record yourself laughing and if it is deemed contagious enough you will be added to the chain. The first video is just a sample of what’s to come and it seems straightforward enough, if not a tad lengthy. The preview video features a lovable baby, a woman trying to hide her unique chuckle and arguably the internet’s only laughter celebrity. According to theirRead more...]]> http://www.psfk.com/2008/06/surfing-the-amazon-river-2.html Fri, 27 Jun 2008 15:51:57 +0000 Hoping to turn out a series of adrenaline infused commercials for Nissan, professional surfers Jon Rose (US), Mar Ohno (Japan), Sergio Laus (Brazil) and an entire film crew were flown down to one of most isolated and unique breaks in the world. The wave, called Pororoca, is a tidal bore at the mouth of the Amazon River. It’s created when the leading edge of the incoming tide from the Atlantic forms a wave that travels up the river. Still a secret to most, the wave has developed into somewhat of a legend amongst surfers and an annual championship has beenRead more...]]> http://www.psfk.com/2008/05/buzz-with-youtube.html Thu, 15 May 2008 18:25:24 +0000 Earlier this month, in an interview with CNBC, Google CEO Eric Schmidt said, “We believe the best [YouTube] products are coming out this year. And they’re new products…much more participative, much more creative…much more interesting in and of themselves.” As part of their continued efforts to experiment with new ways to provide value to YouTube advertisers, Google have announced buzz targeting. The press release reads: “One of the greatest aspects of YouTube is how it has democratized the way in which videos are discovered and promoted,” said Shiva Rajaraman, YouTube Product Manager. “On any given day, a video from aRead more...]]> http://www.psfk.com/2007/03/hilary-1984.html Wed, 21 Mar 2007 22:54:05 +0000 Politics isn’t our thing, but this is an interesting mash-up that’s taking the web by storm.]]> http://www.psfk.com/2007/03/un-innocent.html Sat, 17 Mar 2007 14:00:29 +0000 A while ago on PSFK we posted on a new Innocent ad which we thought was ‘rather odd’. Well it turns out it wasn’t actually an Innocent ad at all. Dan Germain the Innocent creative director picks up the story: “A little while ago, a Swedish agency called Peacock visited our office in Copenhagen to offer their services. They’d even made an advert, which has since been named ‘suicidal orange’. It’s really good, but maybe not quite us. “After we met them, they posted it on youtube. We posted it on our own blog too, seeing as we liked it.Read more...]]> http://www.psfk.com/2007/03/crowd-clowt.html Thu, 15 Mar 2007 00:26:28 +0000 The last few years have been all about herds, the wisdom of crowds and tipping points. The latest edition of Trendwatching focuses on Crowd Clout; the ease with which groups of likeminded individuals can connect online and exert influence on a global scale. They define it as: “Online grouping of citizens/consumers for a specific cause, be it political, civic or commercial, aimed at everything from bringing down politicians to forcing suppliers to fork over discounts.” You can read all about it here.]]>