http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 13:30:12 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/01/clive-owen-burger-king-ad.html Tue, 03 Jan 2012 11:00:04 +0000 Quirky ad features movie star strutting through a hotel with burger in hand, then patting school children on the head.]]> http://www.psfk.com/2011/09/what-makes-something-go-viral-babies-and-biebers-not-ballyhoos-headlines.html Tue, 06 Sep 2011 20:01:51 +0000 Social media expert and NYU professor Scott Galloway explains why certain content goes viral. ]]> http://www.psfk.com/2011/06/ray-bans-chameleon-never-hides-video.html Wed, 01 Jun 2011 13:03:45 +0000 Ray Ban uses a chameleon (and video) to demonstrate how to 'Never Hide'. ]]> http://www.psfk.com/2011/05/mangled-to-meme-in-less-than-two-days-the-fake-quotation-that-went-viral.html Thu, 05 May 2011 14:19:09 +0000 A woman's Facebook status gets mixed up with a Martin Luther King Jr. quote and is shared by thousands on social networks.]]> http://www.psfk.com/2011/03/how-social-contagion-escapes-rationality.html Thu, 10 Mar 2011 18:33:31 +0000 What can the behavior of fanatical collectors tell us about social media phenomena?]]> http://www.psfk.com/2011/02/walmart-uses-facebooks-viral-platform-to-offer-groupon-like-discounts-and-increase-brand-awareness.html Fri, 04 Feb 2011 15:28:22 +0000 In a smart move, Walmart is leveraging the social network's wide reach to make more people aware of its discounted deals.]]> http://www.psfk.com/2011/01/the-fate-of-old-spice-rests-in-the-hands-of-one-unsuspecting-fan.html Thu, 27 Jan 2011 20:15:11 +0000 The brand's new campaign will initially rely on the marketing ability of just one "superfan."]]> http://www.psfk.com/2011/01/a-golden-voice-meets-the-power-of-the-internet.html Wed, 05 Jan 2011 20:52:52 +0000 The life of Ted Williams, a homeless man with a great radio voice, changed rapidly when a video of him was posted on YouTube.]]> http://www.psfk.com/2010/12/4chan-owner-asserts-midas-touch-for-memes.html Wed, 01 Dec 2010 19:19:54 +0000 Moot demonstrates the creative power of a playful, unexpected, intervention into turbulent fast moving systems.]]> http://www.psfk.com/2010/09/video-diesel-kicks-ass.html Thu, 23 Sep 2010 18:57:59 +0000 The highly visual execution leaves an indelible impression.]]> http://www.psfk.com/2010/08/this-week-in-brand-strategy-advertising-11.html Fri, 27 Aug 2010 18:01:22 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.]]> http://www.psfk.com/2010/08/this-week-in-brand-strategy-advertising-10.html Fri, 20 Aug 2010 15:57:31 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.]]> http://www.psfk.com/2010/06/video-super-mario-beatboxing.html Fri, 18 Jun 2010 16:25:45 +0000 Youtube videos of talented artists mixed with nostalgic elements continue to entertain.]]> http://www.psfk.com/2010/05/bros-icing-bros-a-viral-game-with-potentially-negative-brand-repercussions.html Tue, 25 May 2010 10:41:33 +0000 A new meme is gaining significant traction poses questions for the Smirnoff brand.]]> http://www.psfk.com/2010/04/73000-bar-tab-makes-customers-think-twice-about-drunk-driving.html Tue, 13 Apr 2010 15:16:14 +0000 How do you make people aware of driving drunk when they don't think it's a big deal? ]]> http://www.psfk.com/2009/07/viral-video-what-are-the-chances.html Tue, 07 Jul 2009 15:25:09 +0000 Going viral, a phrase that in recent years has taken on an entirely new and positive spin, describing the phenomenon of an idea, image or video rapidly spreading across the web. And while marketers and laymen alike have tirelessly tried to ascertain the secret formula to unlocking its guarantee of success or at the very least, recognition, it’s more likely that the process is merely a perfect storm of uncontrollable forces like timing and luck. Still, what are your chances?     Chris Wilson over at Slate recently explored the possibility of a video reaching 1 million views on YouTubeRead more...]]> http://www.psfk.com/2009/05/intel-chinas-massive-tetris-viral-video.html Fri, 08 May 2009 12:25:31 +0000 As part of its promotion of the Core 2 Duo processor, Intel has released a series of viral videos in China under the slogan: “If You’re Going to Play, Play Big” (玩，就玩大的). One of the more recent videos features a gamer imagining himself using a construction crane to play a massive real-life game of Tetris. Another viral video in the series plays on the same larger-than-life theme, but this time with the game Puzzle Bobble. [via Youku Buzz]]]> http://www.psfk.com/2009/03/lol-ing-all-the-way-to-the-bank.html Tue, 24 Mar 2009 19:36:34 +0000 The Big Money takes an inside look at Pet Holdings Inc., a Seattle-based startup that serves as the umbrella to online phenoms such as Fail Blog, I Can Has Cheezburger and Engrish Funny.  Although the company didn’t invent these online fads turned institutions, they have monetized them by building a business model based on the marketing of internet memes, either buying up preexisting real estate on the web or developing brand new sites around them. Currently, their budding empire gets nearly 5.5 million page views per day, making it one the most popular networks of sites on the entire web. At aRead more...]]> http://www.psfk.com/2009/02/25-things-is-a-virus.html Thu, 12 Feb 2009 19:26:05 +0000 Are ideas literally contagious? It sure seems like it when watching the wildfire spread of memes on the internet. A recent Slate piece shows that the act of “going viral” may be structurally more like its biological counterpart than previously thought. Studying the hyped-up “25 things” meme from Facebook revealed that the spread of the idea was strikingly similar to a virus outbreak,  including mutation and  epidemic progression. Slate explains: Since I’m no evolutionary expert, I shipped Slate‘s data to Lauren Ancel Meyers, a biology professor at the University of Texas who models the spread of infectious diseases mathematically. MeyersRead more...]]> http://www.psfk.com/2005/06/viral-bomb-announcement-list.html Mon, 20 Jun 2005 11:30:19 +0000 Ad-Land have decided to start an announcement list for advertising virals games, films etc on the web. There are already a few announcement lists out there but they felt they weren’t fulfilling their “adoholic needs”. The list will allow viral creators worldwide announce their release of a new campaign, where “viral colleagues in the business, ad bloggers, rubbernecked viral addicts, trade press journalists and other web heads are on the list and can stay hip to the latest”. Ad-Land hope that when the creators of virals not only announce their new gem, but list credits of people involved in itRead more...]]>