http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 19:00:27 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/01/virgin-travel-contest.html Thu, 19 Jan 2012 16:13:03 +0000 The airline runs a contest rewarding consumers who choose the correct flight destination.]]> http://www.psfk.com/2011/11/rent-name-a-virgin-america-plane-for-60000.html Wed, 30 Nov 2011 12:59:40 +0000 The airline is offering a private flight via exclusive deals site Gilt Groupe.]]> http://www.psfk.com/2011/09/psfk-future-of-retail-the-tastemakers-weigh-in.html Fri, 30 Sep 2011 15:50:40 +0000 PSFK spoke to top executives in the retail field as part of our research for our 2011 update to the Future of Retail Report. Read about what these key players believe are the key ideas circulating in the retail space.]]> http://www.psfk.com/2011/09/this-week-in-brand-strategy-and-marketing-4.html Mon, 19 Sep 2011 14:54:58 +0000 PSFK curates some of the brand strategy, digital and creative advertising news catching our attention...]]> http://www.psfk.com/2011/09/does-uk-commerce-warn-us-about-the-future-of-upselling.html Wed, 14 Sep 2011 15:58:07 +0000 On a recent trip, the PSFK team kept seeing over and over again a sales tactic everywhere we went in this 'Upsell Knation'.]]> http://www.psfk.com/2011/07/refill-your-water-bottle-at-virgin-americas-hydration-stations.html Thu, 14 Jul 2011 11:29:46 +0000 The airline has installed places to fill your bottles, promoting hydration and good health and less waste. ]]> http://www.psfk.com/2011/07/surf-in-the-clouds-try-out-the-new-chromebook-on-virgin-america-flights.html Fri, 01 Jul 2011 12:48:55 +0000 Google's new laptop will now make your in-flight experience that much more convenient.]]> http://www.psfk.com/2011/06/virgin-america-is-first-airline-partner-to-loopts-u-deal-service.html Fri, 24 Jun 2011 14:40:03 +0000 Users can now request group deals on flights with Virgin America and U-Deal.]]> http://www.psfk.com/2011/06/virgin-america-brands-its-aircraft-with-twitter-hashtag.html Tue, 21 Jun 2011 11:00:53 +0000 Airline is taking #nerdbird to the skies by naming their 39the aircraft with this whimsical hashtag.]]> http://www.psfk.com/2011/05/virgin-america-on-why-it-socialized-sfo.html Tue, 03 May 2011 18:01:02 +0000 Virgin America speaks to PSFK on how it overlaid social media elements like Facebook and Foursquare to reinvent its airport experience in San Francisco.]]> http://www.psfk.com/2010/07/an-experiment-in-transmedia-fox-show-to-be-viewed-on-ipad-before-tv.html Thu, 29 Jul 2010 21:07:31 +0000 The network says the “Lone Star” preview through the Vanity Fair app will mark the first time that a television pilot has been made available on the iPad.]]> http://www.psfk.com/2010/07/detailed-google-maps-on-virgin-america-flights.html Thu, 22 Jul 2010 20:58:12 +0000 A new addition to the seatback touchscreen offers rich views of the plane's current location.]]> http://www.psfk.com/2010/06/klout-partners-with-virgin-america-offers-free-flights-to-influencers.html Mon, 21 Jun 2010 10:28:36 +0000 The social media measurement platform gives those with major impact first dibs on a new route.]]> http://www.psfk.com/2010/04/contextual-ads-on-twitter-promoted-tweets.html Wed, 14 Apr 2010 07:05:26 +0000 Following the rumblings of a new ad platform at this year's SXSW, Twitter has launched an ad system called "Promoted Tweets". ]]> http://www.psfk.com/2009/06/blogging-from-the-air-with-virgin-america.html Wed, 10 Jun 2009 14:54:58 +0000 This report is filed from the JFK to SFO flight on Virgin America‘s WiFi enabled jet. We thought we’d try out “air-fi” to see how it worked. First impressions are great – there’s simple upload and download of email, easy access to the web. As you do use it you get to notice some of issues from the slower connections which you’d probably expect – YouTube videos buffer for a long while, for example. There’s also some trickery going on behind the scenes to manage data volume – I’m writing this from PSFK’s web-based publishing platform not from my desk-topRead more...]]> http://www.psfk.com/2009/02/united-airlines-the-electrocution-of-passengers.html Mon, 23 Feb 2009 13:51:20 +0000 When a survey of PSFK readers I conducted said that 75% of you think that a ‘helpful’ inflight staff is an attribute of a great airline – why, in our experience, do airlines still seem to fail to provide the simplest of services? In this opinion piece I try to theorize about airlines’ group-hate of passengers and the strategic problem fueling it. A particularly painful flight(s) I took recently (partly documented on Facebook here and here) on United Airlines reminded me of the controversial experiment by Yale University psychologist Stanley Milgram in 1961. The Milgram experiment involved ‘teachers’ who wouldRead more...]]>